In this post we have compiled a brief summary of 12 different types of tools that can help us improve our online business. With these tools you will be able to improve your SEO positioning, analyze your competition, manage your social networks and much more.
Tools used in digital marketing
Digital marketing agencies use both free and paid tools to achieve success in their marketing strategies.
These tools allow you to streamline all processes and improve the results of business opportunities, reaching a greater number of clients.
1. SEO Keyword Research Tools
They are search and keyword monitoring tools that contribute to the positioning of the company.
SEO tools have the function of search engine optimization of web traffic, through research into keywords that report a high search volume and that are related to the brand's market niche.
2. Email marketing tools
Email marketing channels are one of the great allies of strategies for relating to customers, so their strategies help manage communication with customers through the email platform.
And among some of the main tools that facilitate the management of conversion and sales emails are Benchmark, Zoho Campaigns, Mailjet, Mailify and Easymailing.
3. Competition monitoring tools
They are tools that contribute to monitoring the competition, analyzing details such as the position they occupy among the search results and the keywords they use to position themselves in the market.
4. Results monitoring tools
These are tools for monitoring a company's traffic results and analyzing the user attraction metrics obtained on a page internally, comparing them with positioning metrics.
5. Web design tools
They are the different tools that facilitate the design of the different web platforms, and that offer different options to turn a web page into a reflection of the identity of a company and with functionality that guarantees a maximum browsing experience for users.
6. Social media advertising tools
Advertising is a key factor in digital marketing and therefore, various tools are used to manage advertising on social media such as Hootsuite Impact, AdEspresso by Hootsuite and Evernote.
7. Social media management tools
They serve to manage the different social networks, facilitating the publication processes and interaction with the audience. And some of the most used social media management tools are Hootsuite, Sprout Social and HubSpot Social Media Management Software.
8. Content management tools
Within business platforms, planning and controlling content production is of vital importance.
For this reason, tools are used that optimize the entire process from the generation of publications to the management of content on the platforms.
9. Blog management tools
Blog management software has all kinds of functions ranging from blog creation to content planning, and different actions that are implemented within the platform.
They are recommended for blog planning and identifying the theme and quality of the actions that you must follow to increase the value of your platform based on web traffic.
10. Subscriber management tools
Subscription management software is part of the conversion strategy, helping to grow subscribers and create a community of quality followers.
11. Brand image management tools
They are very useful to get the most out of systematic and efficient management of all the processes that have to do with a brand, ranging from the image change to the audience's perception of the company.
12. Online reputation management tools
They are network monitoring tools that detect the different opinions left by users about the reputation of a brand.
They are responsible for publicizing and analyzing what they say about a brand in the online world. And some of the most popular are SocialMention, Google Alerts and Google Trends.
All these digital marketing techniques and tools are used by companies to create new business opportunities. So if you don't want to be left behind, it's time to start implementing them and developing really successful marketing strategies.
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