How we helped Grupo Hinsa increase its online presence and attract new customers with SEO positioning strategies

Discover how our three-year collaboration with Grupo Hinsa managed to increase their online visibility and attract new customers through an effective SEO positioning strategy. By optimizing the website, managing Google My Business and creating relevant content, Grupo Hinsa managed to position its main services in the top 3 on Google and attract important collaborations inside and outside Spain. Learn the details of this success story and how you can apply these strategies to your own company to improve your online presence and increase your business opportunities.

When we began our collaboration with Grupo Hinsa, we realized that there were many issues with their online presence. The company had an outdated and poorly search engine optimized website, which made it difficult for potential customers to find their services online. In addition, the company was not effectively using Google My Business and other review platforms to improve their online image and authority.

To address these issues, we created an SEO positioning strategy that covered several fronts:

1. Competitor and keyword analysis: We carry out an exhaustive analysis of the keywords related to Grupo Hinsa's services and those of the competition to identify the best opportunities to position the company.
2. Website optimization: We redesigned and optimized the Hinsa Group website to improve its visibility in search engines. We improved the page structure, loading speed, content quality, and optimization for mobile devices.
3. Google My Business Management: We helped Grupo Hinsa optimize its Google My Business profile, adding images and regularly updating its information. We also encouraged positive reviews from its customers and responded to negative reviews to protect the company's image.
4. Content Creation: We created and published high-quality, relevant content for the company's blog, which helped improve its authority and attract organic search traffic.

Thanks to these strategies and our three-year collaboration, Grupo Hinsa has experienced a significant increase in its online visibility and in attracting new clients. Currently, its main services are in the top 3 on Google and its website is an effective tool for generating new business and collaborations. In addition, its brand image has been strengthened thanks to good practices and advice for maintaining updated profiles on Google My Business with positive reviews from its clients. In short, our SEO positioning strategy has been a success story with Grupo Hinsa.