No Follow Links: What are they and how to use them?

SEO is essential to any online marketing strategy. One of the most commonly used tools to achieve this is links, which allow search engines to understand the relevance and authority of a website. There are different types of links and in this article we will focus on no-follow links.

What are no follow links?

No follow links are those that do not transmit authority from one website to another. This means that they are not considered by search engines when calculating a website's ranking in search results. Therefore, no follow links do not directly affect rankings.

Why use no follow links?

There are several reasons to use no follow links in your online marketing strategy:

1. Avoid spam: No follow links are especially useful for avoiding spam in comments and external links. By using this type of link, you are telling search engines not to follow the link, thus preventing the spread of unwanted links.
2. Controlling the flow of authority: By inserting nofollow links on your website, you can control the flow of authority that is passed on to other pages. This is especially useful when you want to make sure that a particular page does not receive external authority or contribute to the ranking of other pages.
3. Comply with Google guidelines: Sometimes, it is necessary to use nofollow links to comply with Google guidelines and avoid being penalized. For example, Google recommends using nofollow links in sponsored posts or automatically generated links.

How to use no follow links?

Here's how to use nofollow links correctly:

1. Adding the rel="nofollow" attribute to the link: To ensure that a link is considered as nofollow, you must add the rel="nofollow" attribute to the HTML code of the link. For example:

<a href="https://www.ejemplo.com" rel="nofollow">Link text</a>

1. Use management tools: If you use a content management system or SEO tool, it may be able to help you manage no-follow links more efficiently. These tools allow you to automatically set the no-follow attribute on certain types of links or even at the page level.

Conclusions

No follow links are an important tool in any SEO strategy, as they allow us to control the flow of authority and avoid spam. Using them correctly can improve the quality and relevance of your website's links.

Always remember to follow Google's guidelines and use no-follow links when necessary. If you have any questions or need help implementing this strategy, don't hesitate to contact SEO professionals who can guide you.

Frequently asked questions

1. What are do follow links?
   Do follow links are those that transmit authority from one website to another and are considered by search engines when calculating a website's ranking in search results.

2. When should I use nofollow links?
   You should use nofollow links when you want to avoid spam, control the flow of authority, or comply with Google guidelines.

3. How can I add the no follow attribute to a link?
   You must add the rel="nofollow" attribute to the HTML code of the link you want to mark as no follow.

4. Are there tools to manage nofollow links?
   Yes, there are link management tools that can help you manage nofollow links more efficiently. These tools allow you to automatically set the nofollow attribute on certain types of links or even at the page level.