If you are thinking about changing careers, you can choose digital marketing as an option for your next step. There are just a few things you need to remember, such as identifying your strengths, preparing for interviews, and starting small.
While transitioning to a new field, you need to stay focused and make sure you don't miss anything. And in this article we show you some tips that will help you make this change.
Identify your strengths
Identifying your strengths in digital marketing is one of the most important aspects of your new career. You have to know how to leverage your unique skills and abilities to gain a competitive advantage.
For example, you could excel at coordinating group projects or creating campaign strategies. Depending on your skills, you could work on a variety of tasks to help your team succeed while also making you more productive.
You should start by evaluating your strengths to form part of your overall professional strategy. If you have never taken this step, you should do it now. There are many online and old-fashioned assessment tools. Identifying your strengths can help you make the best career decision possible. Here are some tips to help you get started:
- As a digital expert, your experience should be a clear advantage. If you've been in a marketing role for several years, there's a good chance you've learned skills that can carry over to your new specialization in digital marketing.
- You may be good at solving larger challenges. Therefore, if you can talk about the positive impact your work has on the team, it will be easier for you to convince those responsible for hiring of your skills.
Preparation for interviews
The first thing to do when preparing for a job interview when changing careers from IT to digital marketing is to familiarize yourself with the tools and software used by marketing teams.
In addition to researching the industry, candidates should spend time using common resources such as Meetedgar, Ahrefs, and Moz. On the other hand, it is important to become familiar with the tools and software used by digital marketing companies, such as Hubspot.
You should keep in mind that 93% employers screen candidates on social media, so it is essential to prepare specific stories that showcase your relevant skills. For example, a story that tells of a time you went the extra mile or used communication skills to solve a problem. Be sure to mention specific improvements you've made or numbers you've collected. This way, the employer will be impressed by your knowledge of the sector.
Aside from technical questions, interviews for a job within the world of digital marketing may include behavioral questions. To prepare for behavioral questions about your work habits and personality, it will be crucial to learn as much as possible about the company, such as its mission and values.
Alternatively, you can also talk about the last time you disagreed with your team about an important project and how you resolved the situation. It's a good idea to have a plan for handling difficult feedback and addressing negative feedback.
One of the keys to preparing for an interview when changing careers from IT to digital marketing is knowing yourself.
Employers want to see how committed you are to the sector. In your answers to the interview questions, highlight your skills and your passion for the industry in general. Additionally, focus on your unique skills and abilities and demonstrate how you will benefit the company in the long term.
Start small
Whether you want to change careers or simply broaden your horizons, digital marketing is an excellent option to start evaluating all its advantages, such as a growing number of job opportunities and a promising future. And unlike traditional careers in the IT field, you can start small and build your clientele and your business, working as a freelancer and building your portfolio of skills that will open many doors for you in the future.
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