You've probably asked yourself: "Is there a good digital marketing plan template I can use to set my goals?" The truth is, there are three things you should keep in mind when creating your plan: SMART goals, campaign tracking, and using an Instagantt template.
And this article will help you Create the perfect plan to determine what you want to achieve with your marketing efforts and achieve your goals. So read on to learn how to create an effective digital marketing plan!
Creating a digital marketing plan
Creating a marketing plan template can help you determine which tactics will be most effective for your business. While traditional marketing is sometimes difficult to measure, digital marketing can be much more effective in reaching your target audience. This type of marketing also allows for greater precision and clear metrics to track success.
With the right strategies, Digital marketing can help your business reach the perfect customers with higher conversion rates and less wasted money.
A good digital marketing plan template includes objectives, which are commonly known as SMART objectives. These objectives must be specific, measurable, achievable, relevant and timely.
A fundamental step is to segment your audience to determine their purchasing behavior. To do this, you can create a buyer profile, better known as a “buyer persona.” Once you have defined this information, you can write down the strategies you will use to reach them, which is essential for determining which techniques will be most effective for your brand and which will not.
The digital marketing plan template is a way to save time by allowing you to track tasks without having to constantly recreate the entire document. There are free templates that come with a gantt chart to show completed and upcoming tasks. This template is also easy to customize, as you can drag tasks and adjust their duration. And in addition to using a template to develop a digital marketing plan, even establish milestones to facilitate the process.
A digital marketing plan includes a complete guide for your business. It includes strategies, tactics and other elements to achieve your goals. It's essential to have a plan for every aspect of your digital marketing efforts.
You must take into account SEO, web positioning, analytics, social networks and a plan to measure the success of each tactic. And always remember that your marketing plan is only as good as the tools you choose to create it.
Use a campaign tracking template
Creating a marketing plan requires a strategic approach to identifying, creating and monitoring a digital marketing campaign. A campaign tracking template provides valuable information and helps measure results.
With an effective tracking template you'll be able to set due dates for each task, helping you keep your strategies moving in the right direction. By integrating campaign tracking into your marketing plan, you'll have detailed information about your campaigns and their performance.
Using a campaign tracking template can also save time. Instead of manually entering data into spreadsheets, a campaign tracking template provides effective tracking of your goals.
It also allows you to collaborate with team members and clients and monitor the progress of a campaign. Plus, it's free and you just have to download the template to start using it.
Every digital marketing plan should include detailed information about your current buyers. Make sure you update your current buyers' details regularly. Measure your progress against your goals and determine if your efforts are working or if you need to make adjustments to your marketing strategy.
On the other hand, when you use a template for a digital marketing plan, you can assign more detailed tasks to your work team, manage tasks and projects, in order to avoid obstacles. Additionally, it is possible to create several tracking templates for your campaign and measure your results.
SMART goals
SMART objectives are vitally important in any marketing plan. Goals should be measurable and achievable, so you can track your progress with weekly check-ins.
This type of information is a way to stay on track with your strategies while putting your plan into practice. Additionally, SMART goal setting helps you set goals that are relevant to your business and digital marketing strategy.
For example, if your goal is to increase your followers on Twitter, you will need to include SMART goals that will help you achieve your business goals. In any case, setting goals is important for success, so be sure to set a timeline and an achievable success metric for each goal.
Implementing this type of plan will ensure that your team stays motivated and on track. You should also consider talking to your team members and taking their input into account when setting goals.
Keep in mind that your marketing team will be one of the best resources to create a good marketing plan template and develop SMART objectives that will lead your business to obtain the results you so desire.
Using Instagantt
Instagantt is a very useful tool for creating a digital marketing plan, allowing you to configure your plan in a few minutes and track its progress.
Using a Gantt chart layout makes it easy to add tasks, assign responsibilities, and manage deadlines. Thus, Instagantt is especially useful for small business owners who have no idea where to start when it comes to developing their strategies.
The app offers the most advanced Gantt chart features and customizable options. The app only requires one account to use and allows your team to collaborate on the same project. It is also useful for creating Gantt charts for your projects or making the plan management process much easier.
Plus, its easy-to-use interface makes it a great fit for small businesses, and Instagantt's customizable features let you change the colors of certain tasks, limit their visibility, and highlight critical paths.
It also allows you to import and export tasks, sync them from emails, import CSV files and view the progress of your tasks. You can use up to 40 projects and have an unlimited number of users, so one of the most powerful features of Instagantt is its ability to save files.
Another key feature of Instagantt is its integration with Asana which offers users to create portfolios, manage their teams' workload and view statistics.
For this reason, Instagantt is a great tool for both small and large businesses that can be used for all aspects of digital marketing and stay on top of all your projects.
Airtable Tool
When creating a marketing plan, having an Airtable for upcoming initiatives can be a great help. These types of tables can be structured in a way that is easy to navigate and share with team members. You can even embed files to help you create a marketing plan that your entire team can see.
Additionally, Airtable also has a variety of useful templates for analyzing your plan's performance. These can be used to map out your marketing plan and identify its opportunities and threats.
One aspect to highlight is that since this table is based on a relational database, it is possible to sort, filter and search for records in various ways. The grid view makes it easy to quickly and easily locate relevant information.
The “Sales Pipelines” resource is a great way to use Airtable, as it is flexible enough to store and track sales opportunities, and you can customize the layout to suit your needs.
This way, you won't waste time creating a spreadsheet when you can simply customize a table to suit your own needs.
Another advantage is that it is not necessary to make multiple rows for your records. Instead, you can create multiple columns with different views. Whether you want to track your competitors' prices or your own, Airtable can be the perfect tool for the job.
If you are not sure how to use this tool, you can watch this short video tutorial by Gareth Provonost that shows the basics of how to use the software. It even highlights calendars and KPIs. This video is a great resource for people just getting started with Airtable.
You can follow these steps to get started and build your own digital marketing plan. And once you have an effective strategy template, you'll be on your way to a successful marketing plan!
English 
Spanish