The 15 WordPress plugin tools that every user should know to boost their website

Introduction

The world of inbound marketing has seen exponential growth in recent years. One of the key tools to drive the success of any digital marketing strategy is WordPress, the leading platform for creating websites. If you are using WordPress for your business, you are probably wondering which plugins you can use to improve its functionality and optimize its performance. In this article, we will introduce you to the 15 best WordPress plugin tools that will make your job easier and help you achieve your goals.

What is a plugin and why are they important?

A plugin is a software that you install on WordPress to add new functionality and features to your website. These are vital to the success of your inbound marketing strategy, as they allow you to customize your website and optimize it for better user experience and search engine rankings. With the right plugins, you can add contact forms, improve loading speed, optimize SEO, manage email campaigns, and much more.

The best WordPress plugins to boost your inbound marketing

1. Yoast SEO: This is one of the most popular WordPress plugins for optimizing your website’s SEO. It provides you with tools that will help you improve your site’s visibility in search engines by analyzing keywords, generating sitemaps, and providing you with on-page SEO recommendations.

2. Contact Form 7: This plugin allows you to create custom contact forms and manage responses easily. You can add custom fields, set up email notifications, and much more.

3. WP Rocket: Your website's loading speed is crucial for a good user experience and better search engine rankings. WP Rocket is a caching plugin that improves your website's loading speed by optimizing CSS, JavaScript, and HTML files.

4. Mailchimp for WordPress: Email campaign management is essential for any inbound marketing strategy. With this plugin, you can integrate your WordPress website with Mailchimp and manage your subscribers and emails quickly and easily.

5. MonsterInsights: This plugin allows you to integrate Google Analytics into your WordPress website, providing you with detailed statistics and analysis about your website traffic. With this information, you can make informed decisions to improve your marketing strategy.

6. UpdraftPlus: Your website's security is essential to protect both your information and that of your users. UpdraftPlus is a backup and restore plugin that allows you to automatically backup your website and easily restore it in case of an emergency.

7. WPForms: To create advanced contact forms and surveys on your website, WPForms is the perfect plugin. With an intuitive and easy-to-use interface, you can create forms in minutes, without any technical knowledge required.

8. Redirection: If you have made changes to your website structure and need to redirect old URLs to new ones, Redirection is the plugin for you. With it, you can easily manage redirects and make sure your users are redirected correctly.

9. W3 Total Cache: Continuing along the lines of improving your website's loading speed, W3 Total Cache is another very popular caching plugin. This tool improves the loading time of your pages by using caching techniques.

10. OptinMonster: To capture the attention of your visitors and convert them into subscribers or customers, OptinMonster is the perfect plugin. With it, you can create pop-ups, notification bars, and other eye-catching elements to increase your conversions.

11. Smush: Images are essential to your website's design, but they can also slow down loading speed. Smush is a plugin that automatically optimizes your website's images without losing quality, thus improving loading speed.

12. Akismet: Spam is a nuisance that no one wants to deal with. Akismet is an anti-spam plugin that automatically filters and blocks unwanted comments and contact forms, keeping your website clean and secure.

13. WooCommerce: If you have an ecommerce site on your WordPress website, WooCommerce is the plugin for you. It allows you to create a complete online store with payment options, inventory management, and much more.

14. Google XML Sitemaps: This plugin automatically generates an XML sitemap that helps search engines correctly index your website. This improves your visibility in search results and helps you improve your rankings.

15. Broken Link Checker: Broken or invalid links can negatively impact your website's user experience and SEO. Broken Link Checker is a plugin that scans and detects broken links on your website, allowing you to fix them quickly and efficiently.

Conclusion

In conclusion, using the right plugins on your WordPress website is crucial to the success of your inbound marketing strategy. With the 15 tools mentioned above, you can improve functionality, optimize SEO, increase conversions, and have a secure and efficient website. Remember that not all plugins are necessary for every website, so choose the ones that best fit your needs and goals.

Frequently asked questions

Is it safe to use plugins on my WordPress website?
Yes, as long as you download your plugins from trusted sources and keep them updated. Also, it is recommended to use only the necessary plugins to avoid overloading your website.

How many plugins should I install on my WordPress website?
There is no set maximum number, but it is important to remember that each plugin adds additional weight to your website. It is recommended to use only the plugins you need and remove those you are not using.

What is the best SEO plugin for WordPress?
Yoast SEO is considered one of the best SEO plugins for WordPress due to its multiple tools and ease of use.

How can I optimize the loading speed of my WordPress website?
There are plugins like WP Rocket, W3 Total Cache and Smush that will help you improve the loading speed of your website by optimizing files and images.

Can I use the plugins mentioned in an online store?
Yes, most plugins are compatible with online stores built on WordPress. WooCommerce is especially recommended for creating a complete online store.

Is it necessary to hire a developer to install and configure plugins?
Not necessarily. Most plugins are easy to install and configure, even for non-technical users. However, in case of doubts or problems, it is always advisable to seek the help of a professional.