Video marketing on social networks is part of the digital marketing strategies that can boost your digital channels. And when it comes to social networks like Instagram, tools like IGVT have great value in increasing audience attention.
Videos have an inherent ability to capture attention quickly, and the first few seconds are essential. For this reason, their value is much greater than that of images, since they maintain attention five times longer than still photos.
A video must be compelling enough to compel users to stop scrolling and watch it completely. This is great news for marketing professionals, but how to use video in your digital marketing campaigns on Instagram?
IGTV on Instagram and social media strategies
IGTV is a new video format for Instagram that is increasingly gaining popularity. Trends show that users are more interested in watching videos, whether in search of information or to enjoy content that they like. And this new format offers brands the opportunity to showcase a wider range of content than ever before.
Using video to communicate a brand message can boost your brand visibility and increase your organic reach. However, it is important to be careful not to post sub-par content or quick ads.
IGTV is a video platform where it is crucial that you invest time and effort in creating quality content that invites your audience to watch it completely. On the other hand, the content on IGTV must reflect the aesthetics and image of your brand.
Use the same color for banners and image format. Make sure you track your audience's engagement with the content. It is also recommended that you cross-promote your content. For example, you can feature your videos in your feed and stories, and in email newsletters.
The IGVT tool and digital marketing
IGTV is a powerful marketing channel and a valuable resource to increase the visibility of your brand. Its implementation can boost the social visibility of your business by including it within your current marketing strategy.
Plus, it's especially effective for retailers who use Instagram's shopping feature to make it easier to purchase specific products. Although its potential can be used by all types of brands and businesses.
Creating quality content with IGTV
To maximize your success on IGTV, there are some basic guidelines to make your content as interesting as possible.
One of them is creating long-form videos that offer value to your audience. For example, a 15-minute video is long enough to provide information to your audience, and is still manageable for viewers to consume.
Another point to consider is that a well-optimized video should have a title, a description and hashtags. Instagram constantly changes its operation, so it is essential to be aware of the latest developments in the sector.
On the other hand, IGTV allows you to publish long-form videos, which are much more attractive than more traditional content. Unlike videos on platforms like YouTube, content on IGTV can be shared with more followers than short-form videos.
Duration can also increase the visibility of your brand. Long-form videos can also be educational, giving your brand new meaning for a certain subset of users.
How to connect with your audience using IGTV
IGTV offers another unique opportunity for brands to add transparency to their brand. Companies can create talk shows and answer questions from viewers. While viewers will be able to relate more to the brand, and this trust is essential for both marketing and sales.
For example, a brand can host a talk show where they can interview industry experts and showcase their latest innovations.
To upload an IGTV video, Instagram users can choose a topic they are passionate about and create a channel for it. Next, they must select a channel by clicking on the gear icon (which looks like a settings icon) and begin their creation.
It's worth noting that IGTV and additional social media video marketing are vital to a company's digital strategy. With a global audience of over one billion people, video content is more engaging than still images and written content. Additionally, IGTV allows creators to post trailers of their videos on their feeds and gain a larger number of followers through the IG app, improving brand visibility.
When incorporating video into a digital strategy, it is essential to consider the IGTV application as a valuable tool for marketers and brand advocates. It is a simple way to promote a brand and attract more viewers. Instagram has a built-in audience of one billion people, so this functionality is a great option for promoting a brand's product or service. The app is compatible with computers, tablets, and smartphones, but most users will be on mobile devices.
Instagram's IGTV feature allows users to post videos of up to 60 seconds, allowing businesses to reach a broader audience while better telling their stories. Compared to other platforms, IGTV offers more freedom for brands to expand their reach and engage with their audience.
The video limit on Instagram is still low, but with IGTV, the potential for a larger audience is even greater. This option allows brands to use video content as part of their overall marketing strategy.
The platform has features that help marketers easily promote a brand's video content through product promotion, marketing development, and performance measurement.
This functionality has the potential to elevate online content marketing to the next level. By combining Instagram video with IGTV, businesses can reach a new demographic through video content.
One last tip to get the most out of IGTV is to optimize the sound of the video and include subtitles, since most users scroll quickly through their feeds. Likewise, you only have a short period of time to capture your viewer's attention and 15 seconds is the amount of time you have to attract their attention. Therefore, it is essential to hook your audience immediately and not give them a reason to walk away.
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