What is street marketing? The 8 best examples of original advertising campaigns

He street marketing It's a marketing strategy based on high-impact advertising campaigns in public spaces and busy streets. This technique seeks to capture people's attention in an original and surprising way, thus creating a lasting memory in the minds of the target audience. Below, we present the 8 best examples of street marketing campaigns that have stood out for their creativity and innovation.

1. Coca-Cola: People of Action

In 2013, the renowned soft drink brand Coca-Cola launched a street marketing campaign called "People of Action." It consisted of placing billboards in various subway stations in different cities around the world, featuring an image of a person drinking Coca-Cola accompanied by the message "Refresh your day." The most striking aspect of this campaign was that the billboards were interactive, allowing people to take photos next to them and share them on social media.

2. Red Bull: Soapbox Race

The energy drink brand Red Bull organized the "Red Bull Soapbox Race," a competition featuring handmade soapboxes, in various countries. The originality of this campaign lies in the fact that the soapboxes were designed with original shapes and themes related to the brand, generating great excitement and attracting a massive audience to witness the event.

3. Axe: Anarchy

The men's care brand Axe launched the "Axe Anarchy" campaign in various locations in major cities around the world. It involved placing interactive phone booths that emitted different sounds and lights when used. This strategy generated a huge buzz among people and became a topic of conversation on social media and in the media.

4. Nike: Run The Streets

In 2015, the sportswear and footwear brand Nike launched the "Run the Streets" campaign. It involved installing various hydration stations on the streets of various cities, where runners could refill their water bottles for free. Additionally, street races and sporting events were held to promote running and the brand.

5. Spotify: Play This Note

The popular music streaming platform Spotify launched the "Play This Note" campaign on streets across several cities. It involved placing pianos with bright lights and colors on which people could play a musical note and receive a personalized playlist in their Spotify account in return.

6. Kit Kat: Take a Break

The famous chocolate brand Kit Kat launched the "Take a Break" campaign in various public places. It involved installing interactive advertising benches, where people would sit and receive an animated message featuring the classic Kit Kat jingle and the message "Take a Break."

7. McDonald's: No McDonald's Nearby

In a very original marketing strategy, McDonald's used the technique of street marketing to promote its home delivery service. The brand placed signs in different locations that read "No McDonald's Nearby" followed by an arrow pointing to the actual location of a McDonald's restaurant. This strategy generated curiosity and intrigue in people, encouraging them to search for and visit the nearest restaurant.

8. Volkswagen: The Fun Theory

Volkswagen launched "The Fun Theory" campaign with the aim of promoting positive behaviors in society. One of the campaign's most notable advertising actions was the installation of a giant piano in a stairwell adjacent to a subway station, encouraging people to take the stairs instead of the elevator, thus creating a fun and healthy experience.

These are just a few examples of campaigns street marketing that have stood out for their originality and creativity. This marketing strategy is still used by many brands to stand out in a market saturated with advertising messages. If you're looking for an impactful way to promote your brand, street marketing can be an excellent option.

Frequent questions

1. What is the street marketing?
   He street marketing It is a marketing strategy that seeks to capture the attention of the target audience through advertising actions in public spaces and busy streets.

2. What is the objective of the street marketing?
   The objective of the street marketing It is to generate a lasting memory in the mind of the target audience, through original and surprising advertising actions.

3. What are some campaigns of street marketing successful?
   Some campaigns of street marketing Successful films include Coca-Cola's "People of Action," Red Bull's "Soapbox Race," and Axe's "Axe Anarchy."

4. What is the importance of street marketing?
   He street marketing It is important because it allows brands to stand out in a market saturated with advertising messages, generating a positive impact on the minds of the target audience.

5. How can I use the street marketing to promote my brand?
   You can use the street marketing to promote your brand through original and surprising advertising actions in public spaces and busy streets.

6. What are the advantages of street marketing?
   Some advantages of the street marketing include generating a lasting memory in the mind of the target audience, creating a positive impact, and differentiating yourself from the competition.