A digital marketer is responsible for promoting a company's business and generating high revenue for the growth of the organization. This role requires the use of various digital channels, such as social media, search engines, company websites, email marketing, displaying online ads, and technical blogs.
It is a highly in-demand profession because companies also expect that professionals who decide to train in this area acquire knowledge in social media, CRM, and content creation. Therefore, the salary depends on the experience and training of each professional.
And here we tell you everything you need to know about how much you can earn as a professional in the world of digital marketing, depending on factors such as education or experience.
Education
In the digital marketing sector, educational experience is valued differently in a novice than in a professional with years of work experience. Newbies have not yet developed enough experience to be considered a full-fledged digital marketer, so their salary will be lower than their experienced counterparts.
However, as they gain experience, their salary will increase. For example, the salary of a novice digital marketer usually ranges between 15,000 and 25,000 euros. It all depends on your skills, education and experience.
A salary of up to 30,000 is considered a good amount of money for a rookie applying to companies with high demand for professionals in this area. But it is essential to prepare well for interviews, since companies generally make sure that their applicants have graduated from a recognized institution and that they have work experience. Aside from that, it's best to find internships before applying for jobs because the need for qualified people is greater than ever.
This is a very competitive sector that requires creativity and ingenuity. Some people with sufficient skills will even be able to work from home and define the income they want to earn for their work hours or for each project.
On the other hand, the average salary of a digital marketer depends on the degree they have obtained. A master's degree in digital marketing can mean a salary of up to $70,000 annually. Although you should understand that this salary is only indicative and does not take into account the experience and skills you may already have. In many cases, the best salaries will be earned by people with more experience. But, there are still no guarantees! Therefore, it is essential that you research your options well.
Experience
A digital marketer is someone who creates brand awareness through a wide variety of digital channels. Their work requires the use of search engine optimization (SEO) techniques to engage consumers through search engine rankings and develop multi-channel communication strategies.
You can also specialize in a specific area. For example, social media marketing involves attracting a large following online, while search engine optimization (SEO) involves optimizing a website to rank well in search engines. .
There are many entry-level jobs within this field. But it is essential to stand out by gaining experience, doing an internship or attending an initiation camp if you have the opportunity.
Another way to make yourself known in this field is to offer free services to clients. This allows you to establish a history of successful work and serves as a portfolio. Although this can be a "double-edged" sword, since always offering free services can leave you exhausted and without earning a single cent.
The ideal is that you define what services you can offer for free without affecting your professional development or your finances.
Another aspect to consider is being aware of trends, information and best practices in the sector. And to do this you can subscribe to sites like HubSpot, Simplilearn, Marketo and Social Media Examiner.
Skills
A digital marketer may specialize in one area, but has a wide range of skills that they can draw from to stand out professionally.
For example, there is content marketing (focused on SEO) or social media marketing. And if you have writing and SEO skills you can consider content marketing.
Other skills that a digital marketer may have are analytics and data. The skills of a professional will depend on what their employer requires. A digital marketer must be creative and know what to do when faced with new challenges.
Salary
The salary of a digital marketing professional depends on their level of experience and exposure. A salary depends on many factors, such as the number of years of experience, the amount of exposure, and the type of skills acquired.
Among all the skills required for digital marketing, UI and UX design are among the most valued as these two skills require a lot of technical skill and creativity.
On the other hand, salaries also depend on factors such as the region or the season where companies hire. For example, during the Christmas holidays, marketing work is usually better paid than in other months.
As a professional continues to grow, he or she will be able to increase his or her salary and income-generating opportunities based on his or her skills and level of preparation.
Location
The average salary of a digital marketer varies depending on the city where you live.
In the UK, the average salary for a digital marketer varies depending on where you live and work. While salaries in London, Mumbai and Bengaluru are generally higher, those in Kolkata, Delhi and Pune earn less than their counterparts.
If you're looking for a career in digital marketing, a degree is necessary as most graduate training programs require a 2:1 degree.
Another aspect to consider is that while novices can earn between 18,000 and 25,000 euros per month, an experienced digital marketing professional can earn between 28,000 and 48,000 euros per year. Apart from this, there are opportunities to work as a freelancer to earn passive income.
For beginners, an average salary of 18,000 per month is a good starting point. And as you advance, the salary increases. This is an excellent career option and many companies are looking for the best talent to improve their results.
Future perspectives
If you're a newbie, you've probably wondered what the future holds for you in the world of digital marketing. The best way to prepare for this exciting job is to learn everything you can about the organization you are applying to. A blank answer in a job interview will not look good at all. To avoid this problem, you should educate yourself about the company's mission, objectives, products and services.
Newbies looking for a job in the field of digital marketing must update their social media profiles. These platforms are powerful when it comes to finding employment opportunities, and there are many job portals specialized in this sector. A successful social media presence is essential if you want to secure a top position in this highly competitive sector.
The digital marketing industry is one of the most exciting career fields on the planet, and with so many opportunities to choose from, there is no reason not to pursue this rewarding career. Although the sector is relatively young, it is one of the fastest growing and highest paying professions. According to some experts, in 2022 there will be two million jobs within this area. With this figure, this field is expected to expand exponentially.
For this reason, if you want to increase your job opportunities, you should evaluate everything this sector offers to professionals trained in the area of digital marketing.
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