Many digital marketing agencies make exaggerated and unrealistic promises and add exaggerated value to get business. But this is a strategy that, instead of ensuring the attraction of customers, can be counterproductive for your business.
Marketing agencies that often promise to meet goals that are too high, in some cases may not deliver. Therefore, the best way to avoid these types of problems is to make sure you are completely transparent with customers.
Efficiency and transparency in digital marketing agencies
The process of any digital marketing agency must be transparent to ensure that you are working to achieve your company's objectives. And to show these levels of transparency and effectiveness, there are some factors that you should take into account as we are going to develop in this publication.
1. Lessons from Google AdWords
If you are a digital marketing agency, one of the lessons you can learn from managing Google AdWords is the importance of working with a capable team.
There are many agencies that have underqualified or overworked account managers. But GrowMyAds team members are assigned a small number of accounts, and have the freedom and flexibility to maximize the potential of each one. This benefits the agency as it can provide more detailed reports and metrics to clients.
Before starting your AdWords campaign, remember that Google does not seek to show the ad of the highest bidder, but rather the one with the best price. Google seeks to display ads in ways that are effective for a business and generate conversions and sales.
If your goal is to guarantee sales, you have to guide the placement of a low-cost ad based on the number of conversions you want to achieve, as well as the number of visitors who have come to your website.
As a digital marketing agency, you can use Google Ads to advertise on a variety of websites, including running ads on YouTube, Blogger, and the Google Display Network, to maximize the reach of your paid campaign goals.
One of the biggest mistakes digital marketing agencies make is not using information from their competitors' ads. Google automatically raises and lowers bids if your competitors' ads are performing better than yours, so it's very important to understand the difference between CPC and CPA bids and know which ones work and which ones don't.
To optimize your results you can use competitor intelligence to determine which keywords are working and which are not.
2. The importance of keeping promises
When establishing a relationship with a client, keeping promises is of utmost importance. Customers hate waiting a long time for a company to deliver on their promises. Therefore, you should only promise what can be fulfilled.
The best business mantra is: “underpromise and overdeliver.” Keeping your promises to customers is essential if you want to earn their loyalty. In today's business environment, customer loyalty is everything. Therefore, the importance of keeping promises cannot be overstated.
In the business world, promises are the fundamental units of interaction. They coordinate the organization's activity, stoke the passion of stakeholders, and hold the organization together.
However, despite their value, they are also fragile and subject to breakdown due to lack of commitment management. Promises are made to satisfy the concerns of both the customer and the supplier.
When a CIO asks his CFO for financial data, he is the customer. In turn, the CIO is the provider when requesting technical support from the financial department. A brand's reputation is based on delivering on its promises to customers. If you don't, you will lose your consumers.
A marketing agency must make meaningful promises and deliver on them. Experience improvement programs can help companies create better experiences and strengthen their reputation and bottom line.
One broken promise can ruin an entire brand or industry, which means keeping promises must be a priority for every business if you want to build strong relationships with customers.
Another vital attribute to look for in a digital marketing agency is reliability. After all, keeping promises is a sign of brand integrity. Ultimately, it builds trust and loyalty. Otherwise, a company that cannot keep its promises has little chance of having its customers return.
You must always keep in mind that the loyalty of your customers is priceless and can be the difference between the break-even point and profits.
Furthermore, a reliable digital marketing agency will also have a reputation for delivering on its promises and will build trust among clients, employees, shareholders and the public. Although many managers keep their promises, they often make decisions that increase uncertainty and decrease value. For example, a company can run twenty miles and miss a promise, but still fall short by one mile.
Because of this, compliance must go hand in hand with the effectiveness of processes and decision making. And we must never forget that broken promises are detrimental to a brand's reputation. Consumers value brands that deliver on their promises, and will only recommend brands that deliver on them.
A brand that doesn't deliver on its promises can lead to everything from a bad reputation, to loss of revenue, to dangerous negative reviews. It's clear: if a brand fails to deliver on its promises, it risks losing its valuable customer base.
3. Importance of periodic reports
Regular reports are a good way to monitor the progress of a campaign and measure the success of a new strategy. A report should include your marketing objectives and the different methods used to achieve them.
Whether it is utilizing SEO techniques to increase website traffic or implementing social media marketing to increase brand awareness, reporting is a key part of this process.
Client reports are one of the most crucial aspects of a good digital agency. Also consider including how frequently these reports will be received and how their performance will be monitored.
Data and measurement will always be critical, but being transparent with customers will establish a solid foundation for team collaboration, customer communication, and retention. Consider these tools as a way to communicate success and create a relationship with your customers.
Another thing worth understanding is that customers prefer personalized reports, which will help you build a better relationship with them. You can use line charts to show trends over time and pie charts to show percentages of a set.
The main goal of your campaign report is to provide the client with the data they need to decide whether their campaign is successful or not. Even if you take a long time to make a report, this resource will lose its purpose. Luckily, there are several software solutions that can automate the reporting process, such as ReportGarden.
And in addition to keeping customers informed, if your campaigns are performing well, the report will serve as proof that your team has done a good job and you will gain customers' trust and recommendation.
A final aspect to consider is that reports should be consistent, based on a regular cycle and produced when requested. For example, a quarterly report or monthly analysis would serve as a good benchmark to track your company's performance within that specific period.
If you need to see trends over time, you can create graphs based on the specific data obtained. This way, you will be able to compare information and make the best decisions for your business. Whereas, if you are running an SEO campaign, you need regular reports reflecting the performance of your keywords and pages.
Making a good report can help create an action plan based on that data, which avoids errors in your marketing campaign and helps save money in the long term. Therefore, it is essential that your digital marketing agency prepares reports regularly, since your business will thank you later.
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