How to start a digital marketing strategy?

¿Cómo empezar una estrategia digital con éxito?

This is one of the key questions that all companies must stop to analyze if they want to be one step ahead of the rest of their competitors.

But in order to develop an effective strategy, you first have to think:

What is a business digital strategy and what is it for?

When we talk about a business digital strategy, we are referring to a series of actions related to advertising, marketing and business communications, which are developed in order to achieve the objectives of your brand.

However, to create this strategy you must take into account all the factors related to your business, your products and your competition. This with the aim of giving way to actions that help your company succeed.

Nowadays digital companies are gaining strength over traditional companies in the market. For this reason, a digital strategy will help you:

1. Capture more customers at a lower cost than with traditional advertising alternatives.
2. Get more sales and attract a new audience

How to start a digital strategy in 6 key steps

If you don't know how to reach your audience, here you will learn how to start a digital strategy in 5 steps that will help you connect with your customers and establish a relationship of trust.

1. Perform an internal analysis of your company

To reach your potential customers, you need to know the buyers of your product or service and what the characteristics of the type of market in which you hope to be successful are.

And to achieve this there are a series of questions you should ask yourself:

1. Is your company starting or is it in the process of growth?
2. What are the products and services you offer to your clients? Do these meet the needs of your target audience?
3. Does your business have its own corporate image that distinguishes it from its competitors?
4. Are your sales online or do you have an establishment to sell your products?
5. What differentiates you from your competition in your market sector?
6. What are your sales strategies in digital marketing?
7. What is the budget you can invest in online marketing?
8. Once you have the answers to these questions, you will have the information necessary to analyze the strengths and weaknesses of your company using a SWOT matrix:
9. Weaknesses: they are the internal aspects that affect achieving your objectives.
10. Threats: external factors that threaten the growth of your brand.
11. Strengths: all those positive aspects that your company has to achieve your goals.
12. Opportunities: the situations that you can take advantage of to grow.
13. All this information will be of great importance to define the status of your company in the market, prepare a budget to invest in online marketing, what your situation is compared to your competition and what strategies will be defined to be above your competition.

2. Define what your goals are and set a deadline for each one

Defining your objectives will allow you to know what to do to reach your ideal client. You cannot start your digital strategy without first establishing what your goals are and establishing a deadline for each of them.

You have to have the definition of your ideal buyer persona, and know what the characteristics of the audience you want to capture are to make way for the establishment of short, medium and long-term goals.

And among some of the main goals that you should consider are:

1. Think about digital branding in the short and medium term to positively transform the image of your brand.
2. Improve your online positioning and appear in the ranking of search results.
3. Convert and retain customers, creating followers committed to your company and its products.

3. Develop a social media strategy

Social networks are one of the most direct tools to engage your target audience and create a connection with your audience.

Each of the profiles on social networks will have a specific function that will help you meet your objectives.

For example, Twitter, Instagram and Facebook are the main channels to keep in touch with customers, while WhatsApp is a very useful tool for sales and conveying closeness.

4. Work on a business website

A business website is one of the resources that will most boost your digital positioning strategy.

A business website will give you the control to make it the center of your digital strategy, so you must work on a professional and optimized website that helps you generate traffic and conversions.

And you can turn your page into an ally resource to create an email marketing strategy together with content marketing, and thus convert your audience.

5. Create valuable content for your audience

A content strategy helps to gain the trust of buyers. The content of your company has to be adapted to the tastes and interests of your potential client.

It's not about making content that talks only about your products and services. It has to be content that really adds value to users and offers the solutions they are looking for. And in addition, it is enriched with keywords that influence its positioning.

Ideally, you should develop a content plan thinking about offering something of value to users and having a unique approach that gives voice to your brand.

Remember that quality content will help you engage and relate to your audience, which translates into more sales.

6. Track your results

Tracking your results is very important to know the effectiveness of the strategies you have implemented.

After all, if you don't analyze your results how will you know if something didn't work the way you expected.

This is the step that will allow you to know if you achieved what you set out to do or if you need to change your approach to attract more traffic to your website and networks.

Remember that information analysis is one of the bases for starting a digital strategy and developing it successfully, and thus achieving the sales growth you are looking for for your company.