What does a digital marketing agency do? Its duties? What goals can you help me achieve? These are some of the most common doubts among clients of the various companies that request marketing and advertising services.
And the answer is: all marketing-related functions. But what exactly does it all mean?
The main function of a digital marketing company is to create communication between the company and its potential customers, effectively showing what the company offers and how it can benefit the public with its products or services.
Its key objective is to promote a business's products, to create preferences among consumers and for them to become loyal followers of the company.
But how can this be achieved?
A digital marketing agency is in charge of analyzing your business and looking for all possible alternatives and possibilities to increase customer acquisition. And this is possible thanks to the different types of digital marketing campaigns.
What are digital marketing campaigns?
Digital marketing campaigns are the result of an analysis to develop a specific strategy that is applied to a brand, product or service. These seek to generate a positive reaction from customers and encourage them to enter into a conversion process.
How do digital marketing campaigns work?
Digital marketing campaigns are made up of various actions that have the objective of reaching customers and generating a reaction, leading them to a conversion process. These actions can be:
Content marketing actions
They are based on the creation of content strategies to position a company through the implementation of SO techniques (keyword positioning) and valuable content that increases customer attraction points and web traffic generation.
Social Media Actions
These are strategies to transform social networks into tools for attracting and converting the public. These RRSS actions are based on four main actions:
- Creation of content that provides value to users.
- Interaction and participation with the public.
- Acquisition of new clients.
- Loyalty of the community of followers.
- Ad and Media Actions
They are focused on promoting a company and its products or services, through various strategies and channels to achieve effective positioning. Ad and media actions include social media management, email marketing, and inbound marketing strategies.
AdWords and Facebook Ads Actions
They are paid advertising actions that seek to generate results of immediate customer attraction. Unlike organic positioning strategies that achieve medium and long-term results, AdWords and Facebook Ads campaigns are paid and their implementation generates sales and results that can be measured in the short term.
Remarketing actions
They are personalized advertising campaigns based on the information of users who have visited your website. It is an effective strategy to show ads to the public according to their interests and capture their attention, in order to encourage the purchasing process.
Email marketing actions
Through email marketing, customer acquisition and loyalty objectives can be achieved, based on personalized email strategies. It is an effective action to automate emails and keep customers up to date with the latest offers and trends related to the company.
Communication actions
They are the set of actions that seek to show the image of the company and its products or services, using channels such as television, radio, press and even digital channels to encourage the public to purchase.
These actions are part of the marketing plan and are developed in a planned manner after research and analysis of information related to the company and its market niche.
Influencer marketing actions
They are marketing strategies that use association with influencers to reach the public. It has the objective of launching a new product or service or getting traffic for your business, promoting the growth of the community of followers on social networks.
Online and offline advertising actions
Online and offline advertising actions are advertising strategies related to online and physical media. Online advertising strategies include actions such as content marketing and email marketing that reach people through digital channels.
On the other hand, offline advertising refers to a series of advertising strategies that are carried out by traditional channels such as television, press, radio or in-person events.
Why run a digital marketing campaign?
Digital marketing is the future. The current era is an era of digital positioning where the value of companies is measured by the effectiveness with which they manage to reach their audience.
For this reason, most companies are working today to gain a digital presence and transform all their processes to new trends, which are constantly evolving.
Digital marketing strategies are intended to generate a customer reaction and lead them to a conversion process, generating competitive advantage and effective sales.
Online marketing professionals are experts who work to optimize the value of a business in the digital world, thus increasing its profits and propelling the company towards a new level of growth.
Companies that invest in digital marketing generate many more benefits by achieving effective customer acquisition and building a relationship of trust with the public. Because in the world of marketing it is not just about selling, but about creating a connection between the company and customers.
And to achieve this goal it is necessary to invest in the creation of content, promotions and advertising. Through these actions, strategies are developed and optimized to reach people in a scalable way and with greater profitability benefits.
If you have any questions or want to know more about digital marketing, you can make your inquiry through our contact page
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