What is YouTube, how does it work, tools and monetisation?

If you are a lover of video content and social networks, you probably already know What is YouTube and how does this platform work? which is one of the most successful among content channels by other users.

But if you still do not know all the details about this medium that has millions of users around the world, here you will find out how it works and the impact that this platform has, which surpasses many traditional channels such as TV.

YouTube, what it is and why it is so successful

YouTube is a video platform where users can watch a wide variety of content for free and create their own videos to share. It also allows you to broadcast live and create a community of followers that consume your content.

This channel is known for surpassing traditional TV and attracting traffic from an audience that ranges between 18 and 49 years old, although lately there has been exponential growth in users of other ages.

Some of the main reasons that make this medium so successful are the diversity of its free content, the possibility of the user choosing what they want to see and consuming content produced by other people.

Advantages of YouTube: why this platform is so popular

The YouTube platform has become the second website with the highest user traffic worldwide, surpassing Facebook and just one position behind Google.

Today, around 2 out of 3 people prefer this platform instead of TV. More than 5 billion videos are played daily on this medium, which has aroused the interest of companies.

Various brands and content creators discovered great advantages in this platform where all you need is to activate an account, to start uploading content and growing within digital channels.

You only need to create a YouTube channel to share content, “like” videos, subscribe to other channels and comment on videos.

In addition to using the platform's tools to make your videos public or private, as well as the various tools that the channel offers to boost your content and grow. For this reason, among the main advantages of YouTube are:

• Increase the level of traffic and positioning of your brand by creating attractive and quality content.
• You have the opportunity to reach users from all over the world for free.
• You can create a solid and extensive contact list.
• You connect with users in a more personal way.
• You have the possibility of generating income through Google Adsense and other monetization tools.

YouTube tools, what they are and how they work

On YouTube we can find a series of tools that help us discover other users, analyze the statistics of your videos and know which trends are most viewed and searched for by the public.

And this time, we are going to see what are the main YouTube tools What brands and content creators use to measure your performance and turn your channel into one of the most followed.

• Youtube Analytics

This tool makes it easy to analyze the performance and demographics of the audience that views the videos within the platform.

YouTube Analytics allows you to know your channel's traffic and view the historical performance of your content. In addition to discovering which of your videos have been most successful, either due to duration or views obtained.

Another feature that makes this tool so useful is that it is used to find out information about your followers such as location, age and gender.

All this data is key to knowing the characteristics of the type of audience that sees your content, and thus creating much more effective growth strategies for your channel.

• Tubular Intelligence

If you want to know YouTube trends, Tubular Intelligence is the ideal tool to know the trends of the medium and the details of the demographic data of your audience.

By using it you can see videos that people who have seen your content watch and even do the same with other channels.

On the other hand, it also offers to automatically segment channels by the type of content they produce and display a global classification for various genres.

It is a very interesting tool when it comes to finding new possibilities for allied channels and corporate analysis.

• Brandwatch Consumer Research

We can use this tool to analyze the response level of our own content and discover what is being talked about within this social network.

One of the advantages of Brandwatch Consumer Research is that it can be configured to track mentions of your brand within the platform., whether in comments, titles or descriptions.

This means that you can use this tool to track mentions over time, know who is talking about your content and what they think about your videos, as well as improve your marketing campaigns and generate new content that is more effective in its reach.

It is one of the most useful resources to understand the thoughts and emotions that your content causes in users and develop a content strategy to boost your videos.

• Social Blade

If you're looking for an analysis of your channel's historical views and changes, Social Blade is a simple but very efficient tool to do it.

Simply enter the name of your channel to obtain statistics on views, characteristics of your subscribers, views, suggestions of similar channels and the classification you have within your content genre.

It is a tool that helps you know details of the competition and have an idea of the effectiveness of your strategies. with the aim of improving them.

Monetization on YouTube: how it works and its options

Currently, Many content creators use monetization on YouTube as a way to earn income thanks to the great reach that this platform has..

By meeting certain requirements, you can monetize your content and earn a percentage of revenue from views and sponsored content options.

But what do I need to start monetizing on YouTube?

To start monetizing on this platform you have to meet two main requirements:

• Have a minimum of 1000 subscribers.
• Have an average of at least 4,000 views on your channel during the last month.

If you meet these requirements, then you can be part of the YouTube Partner Program, and monetize the content of your channel.

Monetization options, what are they?

On YouTube there are various monetization options that you can choose if your channel meets the platform requirements.

• YouTube Premium

By activating YouTube Premium it is possible to access its monetization tools, as long as the basic requirements of the platform are met to earn a monetary benefit from your content.

This means that every time someone watches one of your videos you will receive a percentage of the subscription fee. All the content you publish can generate this type of income.

To get started with this option that is linked to YouTube Studio, you have to follow the steps to monetize your channel and configure your AdSense account.

• Super Chat and Super Stickers feature

Super Chat and Super Stickers features are animated images that followers can purchase to connect with content creators in a live chat.

This is a way in which followers' messages can stand out in direct chat with an icon that identifies them, in exchange for payment for using the images.

• Video ads

Advertisements on YouTube Videos are widely used to monetize. These are ads that you can enable on the videos on your channel after confirmation from the platform of the quality of your content, and that you also comply with visual and audio rights.

Revenue from this type of monetization depends on users viewing the entire ad or the clicks obtained for each ad.

• Merchandising showcase

This is a merchandising showcase that you can activate for your channel and thus show the people who watch your videos all the official articles of your channel.

Although this product showcase is only displayed on channels that meet the platform's criteria to monetize a channel.

And now what do you know more about? YouTube and its monetization options, What do you think of this platform? Tell us what you think about their monetization tools or if you would like to learn more about other social networks.