TikTok: what is it and how do its tools work?

If you are a fan of video trends, you surely know What is TikTok and how this social network has become one of the platforms with the most users in the world.

But if you want to know more about Tiktok, what tools and monetization options, then you need to keep reading to discover why this social network is growing unstoppably.

What is TikTok and why is it so popular?

TikTok is a social network of Chinese origin launched on the market by the technology company ByteDance, where people can record and share short videos (maximum 60 seconds), and add sound effects, filters and musical backgrounds.

Since launching in 2016, TikTok has quickly amassed millions of users around the world. And actually, It has an average of more than 1,000 million active users each month.

The design and video functionality of this platform is somewhat reminiscent of old platforms such as Musical.ly and the Vine video application. Although TikTok goes further and in its application, you can make everything from short videos with a variety of filters to musical montages.

Another reason that has made this platform so popular is that it has a much more attractive design than other similar social networks such as Snapchat. In addition, it has multiple functions that make it a success among young adults and teenagers.

How the TikTok platform works

If you have questions about how TikTok works, the first thing you have to know is that it is a very friendly social network, where all you have to do is open an account to start publishing videos.

For create an account on TikTok You can do this by logging in with your Google, Instagram or Facebook account. You can also use your email and once you receive a confirmation email, you will be able to enter the platform without problems.

When you complete your registration steps, you will discover a variety of videos such as music videos, montages, short comedy videos, challenge videos, among many more.

TikTok functions: know its main tools

From sound effects to musical backgrounds are just some of the the TikTok features you need to know:

  • Video recording: You can record and edit short videos to share on your account.
  • Sounds icon: allows you to add various sound effects to your recordings.
  • Effects button: It appears when recording a video and is located at the bottom left at the bottom of the screen. It is used to add various visual effects to your video such as stickers or transitions.
  • Photo template: It is an option with which you can upload several images and apply templates so that they are displayed in a kind of interactive gallery.
  • Text: You can add text to your videos and set the font or color.
  • Duets option: Allows you to respond to a TikTok post by recording your own video. By activating this function you will see how your video will appear next to the original publication.
  • Hashtags: On TikTok, hashtags have great value. You can create a video and share it with hashtags for greater viewing. This is also a widely used option among those who create challenge video content.

Monetization on TikTok: How does it work?

The possibility of monetizing content is another of the greatest attractions of this social network. But how monetization works on TikTok?

Like other platforms, TikTok allows you to monetize your content once you reach a certain number of followers and meet some site requirements.

But what are the ways in which we can earn money?

In reality, there are several ways to monetize within this platform. Although the most important condition is to reach 1000 followers. Once you meet this requirement, the social network will allow the “Live” function to go live with your friends.

On the other hand, if your account reaches the range of 10,000 followers it will be classified as “Influencer” and you will have more opportunities to make monetary profit from your profile. But better let's know what the monetization options that this platform offers.

TikTok Creators Fund

 If you have 10,000 followers or more you can activate the Tik Tok creators fund. This option allows you to generate income from the reproduction of your videos as long as your content has an average of 10,000 views during the last 30 days.

To join the (Creator Fund) you have to follow certain steps:

  • Enter Tik Tok and change your profile settings to “PRO Account”.
  • Click on the “Author” tool (this option will only be activated if you meet the requirements to be part of the Creator Fund)”.
  • Enter personal data such as address, identification document and whether you are a natural or legal person).
  • By accepting the system conditions the Creator Fund program will welcome you. Otherwise, you have to wait about 30 days to request to join again.

Sponsorships on TikTok

Sponsorships on TikTok are a method to generate extra income through the promotion of a store's products or services.

Generally, if your content is attractive and you have a good average of followers, brands and companies will contact you to propose that you promote their products or services through videos.

Promote your products and services

It doesn't matter if you have many or few likes, on TikTok there will always be a way to make money by promoting your own products and services.

And how can you generate income if you don't have that many followers?

You can use your TikTok account to redirect your followers to your Facebook page or the website where you sell your products. You can use your content to show what you do and generate interest in your users.

For example, if you are dedicated to drawing you could upload videos showing your process and the art you make. And if you sell makeup, you could create little makeup and beauty tutorials to promote your items.

TikTok Consultant

Do you have the skills of a good influencer and the ability to transmit your knowledge? If you have the experience, you could dedicate yourself to teaching other people your secrets to gain followers and boost your content.

Many people are looking for digital media professionals to learn how to grow their TikTok account.

Do you think this is your thing?

Then this could be the opportunity to take advantage of your skills to offer your experience to people interested in the topic. We bet you that you will be able to earn money with more than one person interested in your experience.

TikTok Bonuses

This is one of the new features that the platform has enabled to generate income. TikTok Bonus is a way to earn money through a referral system.

But how does this system work?

The way TikTok Bonus works is very simple. You just have to invite friends or family to join TikTok using a referral code. And by getting other people to join, you can earn money that will be deposited via Paypal.

To activate this functionality you have to go to the side of your videos or to the top left of your profile, and click on the golden coin icon. If it does not appear, it could be that this function is not enabled for your country or that you need to update the app.

When you select the icon, the “Invite” option will appear so you can share your referral link, and start earning up to 1 euro for each referral.

All of these monetization options can be an excellent way to generate income if you are a content creator and make your profile and videos

And now what do you think of TikTok? If you are interested in content creation, Don't wait any longer for a TikTok account and enjoy creating fun videos and monetize your publications.

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