If you are a social media lover or are in the world of content creation, you surely know What is Twitter and what are the tools that this platform offers.
But if you still don't know much about this social network, this time we will see everything that the famous “little blue bird” network offers to create content and manage its publications.
What is Twitter and what are its functionalities?
Twitter is a social network used worldwide to create and share posts with a limit of 280 characters..
This platform that was born in 2006 is one of the most popular when it comes to staying up to date with trends from around the world, since one of its main features is that it shows posts in real time to always be updated on what is happening. .
Anyone can create an account or profile to share their opinions, tastes and interests. To enter Twitter, all you have to do is create an account by entering very basic data such as email and username, and after confirming your Twitter account you can be informed about everything that happens in the world, since the main feature Twitter is that there you find information in real time.
Publications on Twitter are called “tweets”. and you can follow or be followed by other users and interact with the publications.
It is an ideal platform to connect with millions of people and instantly know what is happening in the world. And its capacity for massive interaction is perfect for reaching more people and advertising products and services.
Uses and advantages of Twitter
Between the main uses and advantages of Twitter What you should know are:
- Instant and summary information: It is a perfect platform to obtain information about what is happening at the moment in a summarized way, thanks to the simple format of its publications.
- Shows opinions on various topics: People use this platform to share their views and opinions on various topics like sports and even the latest music award trends.
- Allows you to always be in contact: You can always stay in touch with what happens on this platform, either from your computer or by downloading the Twitter app for mobile devices.
- It has great potential for advertising: All types of companies and brands use Twitter to reach new customers, and do mass advertising to tell people everything they have to offer them.
Twitter Features and Metrics and How They Work
Twitter functions and metrics are one of the best tools to know the statistics of the interaction of your tweets within this social network, and analyze what is the best time for your content to have a greater impact and begin to grow.
Twitter Impressions
They are statistics of the number of times a tweet appears to the same user within a given period of time.
Twitter Interaction Rate
It is the number of interactions of a tweet, which is calculated between the number of impressions such as retweets and likes. Interactions are a fundamental metric to know if people like our content or if we should make a change to our publishing strategy.
Twitter Analytics
It's about the basic tool with which we can monitor the statistics of our Twitter account for free and see the number of followers, profile visits and impressions.
On the main page of this tool it is possible to access the interaction graphs and the “Tweet Activity” function, which shows us the interaction rate.
Within Twitter Analytics we can also classify the information of the published content according to the responses received, promotional content or likes.
TweetDeck
TweetDeck is an official tool of the Twitter platform that makes it easier for us to manage several accounts at the same time. It also allows us to schedule tweets and make collections of publications.
An advantage of this function is that we can view the different sections such as trends and private messages on a single screen.
On the other hand, with Tweetdeck we can track accounts and hashtags, configuring this tool to receive notifications when a tweet from a specific account or certain hashtags is published. And it also has the advantage of scheduling tweets at the time we want.
Twitter Mention and Content Features
The Twitter platform has various mention and content functions to connect with other users and their publications:
- Mentions: Through the use of “@” next to a person's username within the site, we may quote other users in our posts.
- Multimedia content: Tweets can be accompanied with multimedia content such as gifs, videos, images and even surveys.
- Fleets: They are the version of Instagram stories, added as one of the latest updates to the platform.
- Retweets: It is one of the most popular features of the platform and allows you to share tweets published by other users. You just have to go to the “Retweet” option to share the content, either directly or by making a quote with a comment about the content.
- I like it: a function similar to Facebook and Instagram likes. Clicking the heart icon tells other users that we like what they posted.
- Save tweets: Through the “Saved Items” option you can save the tweets that interest you the most to view them later.
- Pin tweet: To highlight a tweet you just have to click on this option to set it as the top post on your profile.
Twitter Engagement Features
On Twitter there are various interaction functions and to follow current events:
- Private messages: We can send private messages to any user of the platform, regardless of whether we are followers or not. Although it is possible to configure the option to activate receiving messages only from people who follow us.
- List creation: To organize the information, lists classified by topic can be created to access the content in a more practical way.
- Follow users: To receive all the publications of a user you just have to follow them by clicking on the “follow” button.
- User blocking: By pressing the “block users” button, you eliminate the possibility that an unwanted person can follow you or add your content to a list. You will also not receive notifications if you are mentioned in a post.
- Moments: With this functionality that you can only activate directly from the platform (it is not available for the application), you can mark stories through tweets.
- Trending topics: Also known as “hashtags” of real-time trends, they show the topics most commented on by users at the moment. This option can be configured to view trends and suggested news by geographic area.
- Topics: It is a function to follow the topics that interest you most. The platform will show the selected topics as content suggestions and new users to follow.
Twitter for professionals
Twitter functionality for professionals is part of the platform updates, and offers the possibility of configuring our account for professional use.
With its activation we can access various tools to better connect with new clients and follow trends related to our professional area.
Twitter Ads
Twitter Ads is Twitter's advertising feature. Many companies take advantage of this platform to redirect user traffic to their website, other social networks or personal blog.
In Twitter Ads we can create advertising campaigns by segmenting the audience based on specific activity or characteristics.
With this functionality we can promote a brand and its products or services, obtaining metrics of its reach and thus knowing the impact of the campaign and the level of growth of the account and publications.
To use this advertising function you just have to enter this tool and configure the type of campaign we want to carry out depending on the audience we are interested in reaching.
Now that you know more about what is Twitter and its toolsWhat do you think about this platform? Have you already used any of its functions? Tell us your opinions and experience with this platform, and if you have taken advantage of its functions.
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