Meta tags are a fundamental element in the SEO positioning of a website. These tags are included in the HTML code of a page and provide valuable information for search engines. In this article, we will delve into the use of SEO meta tags and how they can help improve your page's ranking in search results.
What are meta tags and why are they important?
Meta tags are text fragments found in the header of an HTML document. Although these tags are not visible to users, they are essential for search engines, as they provide them with relevant information about the content of the page.
Description Metatag
One of the most important meta tags is the “description meta tag.” This meta tag is used to provide a brief description of the content of the page. This description is displayed in search results, just below the page title. It is essential that this description is concise, relevant, and engaging, as it can influence users’ decision to click through to your page.
Keyword Metatag
Before we continue, it is important to note that the keywords meta tag has become less important in recent years. Although in the past it was essential to include a list of relevant keywords in this meta tag, nowadays search engines do not give much weight to this element. However, it is not a bad idea to include relevant keywords in this meta tag, as long as you do not overuse them and they are relevant to the content of the page.
Author Metatag
The author meta tag is used to identify the author or creator of the page. Although it has no direct impact on SEO ranking, it can help users identify who is responsible for the content.
Language metatag
The language meta tag specifies the language in which the content of the page is written. This meta tag is especially useful for search engines, as it allows them to display results in the correct language to users.
How to add meta tags to your page?
To add meta tags to your page, you must include them in the HTML code's head. Here's an example of what a basic meta tag structure looks like:
<head>
<meta name="description" content="Breve descripción de la página">
<meta name="keywords" content="palabra clave 1, palabra clave 2, palabra clave 3">
<meta name="author" content="Nombre del autor">
<meta name="language" content="es">
</head>Remember that each page should have its own meta tags, as they should reflect the specific content of each page.
Conclusions
In conclusion, meta tags are an essential part of your website's SEO ranking. Although their impact on search rankings has decreased, they are still important in providing relevant information to search engines and attracting users. Make sure to use high-quality, relevant meta tags optimized for each page of your website.
If you still have questions about the use of meta tags or any other aspect related to SEO positioning, do not hesitate to contact us. We will be happy to help you improve the performance of your page in search results.
Frequently asked questions
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What is the difference between description and keywords meta tags?
The description meta tag provides a brief description of the page's content, which is displayed in search results. The keywords meta tag used to be used to include relevant keywords, but its importance has decreased in recent years. -
Should I include a keyword meta tag on all my pages?
Although search engines don't give much weight to this meta tag, it doesn't hurt to include relevant keywords in it, as long as you don't overuse them and they are relevant to the content of the page. -
How many author meta tags can I include on a page?
You can include multiple author meta tags if there is more than one person responsible for the content on the page. However, it is recommended that each page have only one primary author.
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