Finding your client on social networks, without a strategy and consistency, is almost looking for a needle in a haystack.
There is a large amount of content displayed on social networks, thousands of companies generating and publishing their publications to reach their customers, therefore, whoever steers that ship best will reach a better port... don't you think?
And that's what we want to tell you about... how to improve the content of your social networks, and why it is so important.
Being present on the networks is not enough, you must be present with valuable and organized content, with a defined objective.
This is achieved with a strategy adapted and defined for your business or venture. And that is what we do.
At Seven Digital, we propose teamwork, with one objective: to reach YOUR GOAL.
And you define that goal, we show you the way.
The different services for SOCIAL NETWORKS that we offer you in detail:
1. Benchmark (Competition Analysis):
Knowing who your competition is on social networks does not mean that you will have more difficulties growing. This is thanks to a positive analysis of the competition that surrounds you on social networks where you can find different strengths and weaknesses. Which can be analyzed for your own benefit, understanding the type of content that is working best for them, analyzing their followers to understand the needs that in many cases your competition is not covering correctly.
Did you know that your competition's negative reviews can be your best ally to offer a much higher quality product by adding what your competition cannot?
2. Creating static and animated posts for social networks:
We analyze your followers and the most interesting content for them. 7 out of 10 people who like a publication and think it may be useful or affect them positively at that moment share it on their feed or with their most intimate circle. Thanks to this type of content, an organic growth strategy can be achieved that helps us grow the company's digital community.
3. Creativity and campaigns for special dates:
It is very important to monitor and have a forecast in advance of special dates that help us reach the maximum possible traffic, either organically or through advertising. For example, have publications and commercial strategies prepared that will be used in Christmas campaigns, sales, local and national festivals.
4. Programming and publication of content:
Thanks to content scheduling, we can establish a publication calendar focused on the short, medium and long term. With this we forget to maintain constant attention when it comes to content advertising, since we can program it for specific days and times that we can also enhance thanks to the data analysis of social profiles that can indicate the times of greatest volume of interaction. by our followers.
5. Analytics and Reporting:
Data cannot be forgotten, and without data we will not be able to understand, adapt and correct our actions on social networks. Thanks to the data we will be able to know the demographic data of our followers, the best schedule for publications and even the type of content that is being most accepted by the community. Thanks to this data we will obtain greater focus when carrying out our marketing actions on social networks and growth of our own community.
6. Advertising strategy (strategy, planning and implementation):
The second part of growth in social networks is achieved with paid advertising, for example the advertising that we can find in Facebook Ads or Instagram Ads. In this way we will be able to segment different types of advertising, each focused on different actions depending on our needs at that moment, among them: greater reach, online catalog sales, collecting messages from potential customers, application downloads, etc. This, together with the analyzes and reports of our social profiles that we have seen in point number 5, will help us with demographic segmentation, interests and even the location where we want to offer our products and services.
7. Sales on social networks (product catalog – shopping):
Thanks to social networks such as Facebook and Instagram that offer us the possibility of creating a kind of digital store in our company profiles from which we can sell our products and services to potential clients and followers. In addition, we can also connect our traditional Online store directly to our Facebook store, importing all our products directly into our catalog that we can use to activate the product label in our publications, automatic product labeling in the publications of our page where images appear with same or similar products and access to the advertising part for product sales using our Facebook catalog.
Final conclusion:
Once you have understood these 7 pillars that will help you with the growth of your digital community, whether organic or paid. Consistency is very important when putting into practice the 7 pillars that we work constantly with clients around the world who we help grow their digital community and list of potential clients since 2013 and that you can start today itself to be put into practice independently or contacting us so that you can count on a team of experts at all times who will accompany you in all phases of the path to success!
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