<\/span><\/h2>\nMonitoring, evaluation and control are essential aspects of any marketing plan. Typical marketing control involves establishing performance standards and measuring actual performance against them.<\/p>\n
The marketing planning process can be thought of as a cycle that begins with clear objectives and ends with a feedback mechanism that will allow the organization to evaluate the plan and monitor its effectiveness.<\/p>\n
Marketing control can be divided into three main types: strategic control, annual plan control and profitability control.<\/p>\n
For example, in a company with a large number of products, marketing management can focus its resources on the 20% of the business that generates the 80% of the total turnover. This means that only management personnel can place purchase orders for these items, which have a large impact on cash flow and profitability.<\/p>\n
In addition, management is more likely to concentrate its resources on intermediaries, who generate a greater proportion of the organization's turnover than customers. For this reason, it is vital to put marketing control into practice within companies.<\/p>","protected":false},"excerpt":{"rendered":"
Marketing professionals must practice marketing control to ensure that everything is going according to plan in the development of the implemented strategies. When carrying out a new marketing plan, it is always essential to control and measure everything. Without the implementation of this important preventive and corrective technique, it is very likely that the marketing plan will fail.<\/p>","protected":false},"author":1,"featured_media":21355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,36],"tags":[41,31,205,330,332,172,33,221,35,329,331],"class_list":["post-21139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-digital","tag-por","tag-que","tag-blog","tag-control","tag-deben","tag-del","tag-digital","tag-los","tag-marketing","tag-practicar","tag-profesionales"],"_links":{"self":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/21139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/comments?post=21139"}],"version-history":[{"count":0,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/21139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media\/21355"}],"wp:attachment":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media?parent=21139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/categories?post=21139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/tags?post=21139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}