{"id":31328,"date":"2024-11-09T00:40:47","date_gmt":"2024-11-08T23:40:47","guid":{"rendered":"https:\/\/nelkodev.com\/blog\/mejora-las-redes-sociales-de-la-empresa-2\/"},"modified":"2024-11-09T00:40:47","modified_gmt":"2024-11-08T23:40:47","slug":"mejora-las-redes-sociales-de-la-empresa-2","status":"publish","type":"post","link":"https:\/\/nelkodev.com\/en\/social-networks\/improve-the-companys-social-networks-2\/","title":{"rendered":"Improve the company&#039;s social networks"},"content":{"rendered":"<p>Finding your client on social networks, without a strategy and consistency, is almost looking for a needle in a haystack.<\/p>\n<p>There is a large amount of content displayed on social networks, thousands of companies generating and publishing their publications to reach their customers, therefore, whoever steers that ship best will reach a better port... don&#039;t you think?<\/p>\n<p>And that&#039;s what we want to tell you about... how to improve the content of your social networks, and why it is so important.<\/p>\n<p>Being present on the networks is not enough, you must be present with valuable and organized content, with a defined objective.<\/p>\n<p>This is achieved with a strategy adapted and defined for your business or venture. And that is what we do.<\/p>\n<p>At Seven Digital, we propose teamwork, with one objective: to reach YOUR GOAL.<\/p>\n<p>And you define that goal, we show you the way.<\/p>\n<p>The different services for SOCIAL NETWORKS that we offer you in detail:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nelkodev.com\/en\/social-networks\/improve-the-companys-social-networks-2\/#1_Benchmark_Analisis_de_competencia\" >1. Benchmark (Competition Analysis):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nelkodev.com\/en\/social-networks\/improve-the-companys-social-networks-2\/#2_Creacion_de_publicaciones_estaticas_y_animadas_para_redes_sociales\" >2. Creating static and animated posts for social networks:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nelkodev.com\/en\/social-networks\/improve-the-companys-social-networks-2\/#3_Creatividad_y_campanas_para_fechas_especiales\" >3. Creativity and campaigns for special dates:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nelkodev.com\/en\/social-networks\/improve-the-companys-social-networks-2\/#4_Programacion_y_publicacion_de_contenidos\" >4. Programming and publication of content:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nelkodev.com\/en\/social-networks\/improve-the-companys-social-networks-2\/#5_Analitica_y_Reporting\" >5. Analytics and Reporting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nelkodev.com\/en\/social-networks\/improve-the-companys-social-networks-2\/#6_Estrategia_publicitaria_estrategia_planificacion_e_implementacion\" >6. Advertising strategy (strategy, planning and implementation):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nelkodev.com\/en\/social-networks\/improve-the-companys-social-networks-2\/#7_Venta_en_redes_sociales_catalogo_de_productos_%E2%80%93_shopping\" >7. Sales on social networks (product catalog \u2013 shopping):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nelkodev.com\/en\/social-networks\/improve-the-companys-social-networks-2\/#Conclusion_final\" >Final conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Benchmark_Analisis_de_competencia\"><\/span>1. Benchmark (Competition Analysis):<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowing who your competition is on social networks does not mean that you will have more difficulties growing. This is thanks to a positive analysis of the competition that surrounds you on social networks where you can find different strengths and weaknesses. Which can be analyzed for your own benefit, understanding the type of content that is working best for them, analyzing their followers to understand the needs that in many cases your competition is not covering correctly.<br \/>\nDid you know that your competition&#039;s negative reviews can be your best ally to offer a much higher quality product by adding what your competition cannot?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Creacion_de_publicaciones_estaticas_y_animadas_para_redes_sociales\"><\/span>2. Creating static and animated posts for social networks:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We analyze your followers and the most interesting content for them. 7 out of 10 people who like a publication and think it may be useful or affect them positively at that moment share it on their feed or with their most intimate circle. Thanks to this type of content, an organic growth strategy can be achieved that helps us grow the company&#039;s digital community.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Creatividad_y_campanas_para_fechas_especiales\"><\/span>3. Creativity and campaigns for special dates:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is very important to monitor and have a forecast in advance of special dates that help us reach the maximum possible traffic, either organically or through advertising. For example, have publications and commercial strategies prepared that will be used in Christmas campaigns, sales, local and national festivals.<\/p>\n<div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Programacion_y_publicacion_de_contenidos\"><\/span>4. Programming and publication of content:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thanks to content scheduling, we can establish a publication calendar focused on the short, medium and long term. With this we forget to maintain constant attention when it comes to content advertising, since we can program it for specific days and times that we can also enhance thanks to the data analysis of social profiles that can indicate the times of greatest volume of interaction. by our followers.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Analitica_y_Reporting\"><\/span>5. Analytics and Reporting:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data cannot be forgotten, and without data we will not be able to understand, adapt and correct our actions on social networks. Thanks to the data we will be able to know the demographic data of our followers, the best schedule for publications and even the type of content that is being most accepted by the community. Thanks to this data we will obtain greater focus when carrying out our marketing actions on social networks and growth of our own community.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Estrategia_publicitaria_estrategia_planificacion_e_implementacion\"><\/span>6. Advertising strategy (strategy, planning and implementation):<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The second part of growth in social networks is achieved with paid advertising, for example the advertising that we can find in Facebook Ads or Instagram Ads. In this way we will be able to segment different types of advertising, each focused on different actions depending on our needs at that moment, among them: greater reach, online catalog sales, collecting messages from potential customers, application downloads, etc. This, together with the analyzes and reports of our social profiles that we have seen in point number 5, will help us with demographic segmentation, interests and even the location where we want to offer our products and services.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Venta_en_redes_sociales_catalogo_de_productos_%E2%80%93_shopping\"><\/span>7. Sales on social networks (product catalog \u2013 shopping):<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thanks to social networks such as Facebook and Instagram that offer us the possibility of creating a kind of digital store in our company profiles from which we can sell our products and services to potential clients and followers. In addition, we can also connect our traditional Online store directly to our Facebook store, importing all our products directly into our catalog that we can use to activate the product label in our publications, automatic product labeling in the publications of our page where images appear with same or similar products and access to the advertising part for product sales using our Facebook catalog.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_final\"><\/span>Final conclusion:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have understood these 7 pillars that will help you with the growth of your digital community, whether organic or paid. Consistency is very important when putting into practice the 7 pillars that we work constantly with clients around the world who we help grow their digital community and list of potential clients since 2013 and that you can start today itself to be put into practice independently or\u00a0<a href=\"https:\/\/sevendigital.es\/contacto\" rel=\"nofollow noopener\" target=\"_blank\">contacting us<\/a>\u00a0so that you can count on a team of experts at all times who will accompany you in all phases of the path to success!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Finding your customer on social media, without a strategy and consistency, is almost like looking for a needle in a haystack. There&#039;s a huge amount of content exposed on social media, with thousands of companies generating and publishing posts to reach their customers. Therefore, whoever steers that ship best will succeed.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[42,48,49,50,52],"class_list":["post-31328","post","type-post","status-publish","format-standard","hentry","category-redes-socialess","tag-empresa","tag-las","tag-mejora","tag-redes","tag-sociales"],"_links":{"self":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/31328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/comments?post=31328"}],"version-history":[{"count":0,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/31328\/revisions"}],"wp:attachment":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media?parent=31328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/categories?post=31328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/tags?post=31328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}