{"id":31634,"date":"2024-10-25T05:54:52","date_gmt":"2024-10-25T04:54:52","guid":{"rendered":"https:\/\/nelkodev.com\/blog\/como-mejorar-la-entregabilidad-en-los-envios-masivos\/"},"modified":"2024-11-17T14:46:53","modified_gmt":"2024-11-17T13:46:53","slug":"como-mejorar-la-entregabilidad-en-los-envios-masivos","status":"publish","type":"post","link":"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/","title":{"rendered":"How to improve deliverability in mass mailings"},"content":{"rendered":"<p>More and more companies are using mass mailings as part of their Inbound Marketing strategy to communicate with their customers and reach new audiences. However, one of the most common challenges in this type of campaign is deliverability, i.e. making sure that emails reach the recipients&#039; inbox and don&#039;t get lost in the spam folder.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2941093760\/1048680704.jpg\" alt=\"Image 0\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/#%C2%BFPor_que_es_importante_mejorar_la_entregabilidad\" >Why is it important to improve deliverability?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/#Elegir_un_proveedor_de_envios_masivos_confiable\" >Choosing a reliable bulk mailing provider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/#Cuida_la_calidad_de_tu_lista_de_contactos\" >Take care of the quality of your contact list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/#Optimiza_tus_correos_electronicos_para_la_bandeja_de_entrada\" >Optimize your emails for the inbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/#Mide_y_mejora_constantemente\" >Constantly measure and improve<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/#Preguntas_frecuentes\" >Frequently asked questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/#1_%C2%BFQue_es_la_entregabilidad_en_los_envios_masivos\" >1. What is deliverability in mass mailings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/#2_%C2%BFComo_puedo_mejorar_la_calidad_de_mi_lista_de_contactos\" >2. How can I improve the quality of my contact list?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-improve-deliverability-in-mass-mailings\/#3_%C2%BFCual_es_la_mejor_forma_de_medir_la_entregabilidad_de_mis_correos_electronicos\" >3. What is the best way to measure the deliverability of my emails?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_es_importante_mejorar_la_entregabilidad\"><\/span>Why is it important to improve deliverability?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deliverability is crucial to the success of any mass mailing campaign. If your emails don\u2019t reach your customers\u2019 inboxes, all the effort you put into creating and developing them will be wasted. In addition, poor deliverability can affect your reputation as a sender and make it difficult to send future emails.<\/p>\n<p>To improve the deliverability of your mass mailings and ensure that your customers receive your messages, here are some recommendations:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2941093760\/3168692890.jpg\" alt=\"Image 1\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Elegir_un_proveedor_de_envios_masivos_confiable\"><\/span>Choosing a reliable bulk mailing provider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is important to select a reliable bulk shipping provider that has a good reputation and adheres to best shipping practices. Do your research and choose a provider that has a solid track record and a good deliverability rate.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2941093760\/1531468635.jpg\" alt=\"Image 2\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cuida_la_calidad_de_tu_lista_de_contactos\"><\/span>Take care of the quality of your contact list<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A low-quality contact list can have a negative impact on the deliverability of your mass mailings. Make sure your contact list is up-to-date by removing invalid or inactive email addresses. It&#039;s also important to segment your list and send personalized, relevant messages to each recipient group.<\/p>\n<p>Additionally, it is essential to obtain consent from your customers before sending them emails. Make sure you comply with privacy and data protection regulations, such as the GDPR in Europe. As well as being a good practice, this will help you maintain a good reputation as a sender.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2941093760\/1269678547.jpg\" alt=\"Image 3\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimiza_tus_correos_electronicos_para_la_bandeja_de_entrada\"><\/span>Optimize your emails for the inbox<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is important to optimize your emails to be compatible with different email clients and spam filtering services. Some recommendations for optimizing your emails are:<\/p>\n<ul>\n<li>Use relevant, personalized content that is interesting to your recipients.<\/li>\n<li>Don&#039;t use words or phrases that tend to trigger spam filters.<\/li>\n<li>Avoid large attachments and unnecessary images that can slow down the loading of your email.<\/li>\n<li>Make sure your emails are responsive and look good on different devices and email clients.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2941093760\/4562032681.jpg\" alt=\"Image 4\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mide_y_mejora_constantemente\"><\/span>Constantly measure and improve<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finally, it is important to regularly monitor and analyze your mass mailing campaigns to identify areas for improvement. Use analytics and metrics tools to understand the deliverability rate of your emails and make adjustments based on the results obtained.<\/p>\n<p>In short, improving deliverability in mass mailings is essential to ensure that your emails reach your customers&#039; inboxes and have a positive impact on your Inbound Marketing strategy. Follow these recommendations and you will see how your deliverability rates improve and your campaigns become more effective.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2941093760\/7693877069.jpg\" alt=\"Image 5\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preguntas_frecuentes\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%C2%BFQue_es_la_entregabilidad_en_los_envios_masivos\"><\/span>1. What is deliverability in mass mailings?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Deliverability in mass mailings refers to the ability of emails to reach recipients&#039; inboxes and not get filtered into spam or lost along the way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%C2%BFComo_puedo_mejorar_la_calidad_de_mi_lista_de_contactos\"><\/span>2. How can I improve the quality of my contact list?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To improve the quality of your contact list, be sure to remove invalid or inactive email addresses. Additionally, segment your list and send personalized and relevant messages to each group of recipients.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%C2%BFCual_es_la_mejor_forma_de_medir_la_entregabilidad_de_mis_correos_electronicos\"><\/span>3. What is the best way to measure the deliverability of my emails?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One way to measure your email deliverability is to use analytics and metrics tools that give you insights into deliverability rate, email opens, and link clicks.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cada vez m\u00e1s empresas utilizan env\u00edos masivos como parte de su estrategia de Inbound Marketing para comunicarse con sus clientes y llegar a nuevas audiencias. Sin embargo, uno de los desaf\u00edos m\u00e1s comunes en este tipo de campa\u00f1as es la entregabilidad, es decir, asegurarse de que los correos electr\u00f3nicos lleguen a la bandeja de entrada [&hellip;]<\/p>","protected":false},"author":1,"featured_media":31636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,2213],"tags":[],"class_list":["post-31634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-inbound-marketing"],"_links":{"self":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/31634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/comments?post=31634"}],"version-history":[{"count":0,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/31634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media\/31636"}],"wp:attachment":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media?parent=31634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/categories?post=31634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/tags?post=31634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}