{"id":31778,"date":"2024-03-06T16:21:33","date_gmt":"2024-03-06T15:21:33","guid":{"rendered":"https:\/\/nelkodev.com\/blog\/que-es-el-street-marketing-los-8-mejores-ejemplos-de-campanas-publicitarias-originales\/"},"modified":"2024-11-17T14:49:22","modified_gmt":"2024-11-17T13:49:22","slug":"que-es-el-street-marketing-los-8-mejores-ejemplos-de-campanas-publicitarias-originales","status":"publish","type":"post","link":"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/","title":{"rendered":"What is street marketing? The 8 best examples of original advertising campaigns"},"content":{"rendered":"<p>He <em>street marketing<\/em> It&#039;s a marketing strategy based on high-impact advertising campaigns in public spaces and busy streets. This technique seeks to capture people&#039;s attention in an original and surprising way, thus creating a lasting memory in the minds of the target audience. Below, we present the 8 best examples of street marketing campaigns that have stood out for their creativity and innovation.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2544613490\/3267052550.jpg\" alt=\"Image 0\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/#1_Coca-Cola_La_gente_de_accion\" >1. Coca-Cola: People of Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/#2_Red_Bull_Soapbox_Race\" >2. Red Bull: Soapbox Race<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/#3_Axe_Anarchy\" >3. Axe: Anarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/#4_Nike_Run_The_Streets\" >4. Nike: Run The Streets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/#5_Spotify_Play_This_Note\" >5. Spotify: Play This Note<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/#6_Kit_Kat_Take_a_Break\" >6. Kit Kat: Take a Break<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/#7_McDonalds_No_McDonalds_Near\" >7. McDonald&#039;s: No McDonald&#039;s Nearby<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/#8_Volkswagen_The_Fun_Theory\" >8. Volkswagen: The Fun Theory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nelkodev.com\/en\/blog\/what-is-street-marketing-the-8-best-examples-of-original-advertising-campaigns\/#Preguntas_Frecuentes\" >Frequent questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Coca-Cola_La_gente_de_accion\"><\/span>1. Coca-Cola: People of Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2013, the renowned soft drink brand Coca-Cola launched a street marketing campaign called &quot;People of Action.&quot; It consisted of placing billboards in various subway stations in different cities around the world, featuring an image of a person drinking Coca-Cola accompanied by the message &quot;Refresh your day.&quot; The most striking aspect of this campaign was that the billboards were interactive, allowing people to take photos next to them and share them on social media.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2544613490\/3208494034.jpg\" alt=\"Image 1\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Red_Bull_Soapbox_Race\"><\/span>2. Red Bull: Soapbox Race<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The energy drink brand Red Bull organized the &quot;Red Bull Soapbox Race,&quot; a competition featuring handmade soapboxes, in various countries. The originality of this campaign lies in the fact that the soapboxes were designed with original shapes and themes related to the brand, generating great excitement and attracting a massive audience to witness the event.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2544613490\/4903160504.jpg\" alt=\"Image 2\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Axe_Anarchy\"><\/span>3. Axe: Anarchy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The men&#039;s care brand Axe launched the &quot;Axe Anarchy&quot; campaign in various locations in major cities around the world. It involved placing interactive phone booths that emitted different sounds and lights when used. This strategy generated a huge buzz among people and became a topic of conversation on social media and in the media.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2544613490\/7207064493.jpg\" alt=\"Image 3\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Nike_Run_The_Streets\"><\/span>4. Nike: Run The Streets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2015, the sportswear and footwear brand Nike launched the &quot;Run the Streets&quot; campaign. It involved installing various hydration stations on the streets of various cities, where runners could refill their water bottles for free. Additionally, street races and sporting events were held to promote running and the brand.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2544613490\/5250065053.jpg\" alt=\"Image 4\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Spotify_Play_This_Note\"><\/span>5. Spotify: Play This Note<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The popular music streaming platform Spotify launched the &quot;Play This Note&quot; campaign on streets across several cities. It involved placing pianos with bright lights and colors on which people could play a musical note and receive a personalized playlist in their Spotify account in return.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2544613490\/1172336574.jpg\" alt=\"Image 5\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Kit_Kat_Take_a_Break\"><\/span>6. Kit Kat: Take a Break<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The famous chocolate brand Kit Kat launched the &quot;Take a Break&quot; campaign in various public places. It involved installing interactive advertising benches, where people would sit and receive an animated message featuring the classic Kit Kat jingle and the message &quot;Take a Break.&quot;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2544613490\/6223861305.jpg\" alt=\"Image 6\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_McDonalds_No_McDonalds_Near\"><\/span>7. McDonald&#039;s: No McDonald&#039;s Nearby<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a very original marketing strategy, McDonald&#039;s used the technique of <em>street marketing<\/em> to promote its home delivery service. The brand placed signs in different locations that read &quot;No McDonald&#039;s Nearby&quot; followed by an arrow pointing to the actual location of a McDonald&#039;s restaurant. This strategy generated curiosity and intrigue in people, encouraging them to search for and visit the nearest restaurant.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2544613490\/9560615449.jpg\" alt=\"Image 7\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Volkswagen_The_Fun_Theory\"><\/span>8. Volkswagen: The Fun Theory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Volkswagen launched &quot;The Fun Theory&quot; campaign with the aim of promoting positive behaviors in society. One of the campaign&#039;s most notable advertising actions was the installation of a giant piano in a stairwell adjacent to a subway station, encouraging people to take the stairs instead of the elevator, thus creating a fun and healthy experience.<\/p>\n<p>These are just a few examples of campaigns <em>street marketing<\/em> that have stood out for their originality and creativity. This marketing strategy is still used by many brands to stand out in a market saturated with advertising messages. If you&#039;re looking for an impactful way to promote your brand, <em>street marketing<\/em> can be an excellent option.<\/p>\n<p><img decoding=\"async\" src=\"\" alt=\"Image 8\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preguntas_Frecuentes\"><\/span>Frequent questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<p>What is the <em>street marketing<\/em>?<br \/>\nHe <em>street marketing<\/em> It is a marketing strategy that seeks to capture the attention of the target audience through advertising actions in public spaces and busy streets.<\/p>\n<\/li>\n<li>\n<p>What is the objective of the <em>street marketing<\/em>?<br \/>\nThe objective of the <em>street marketing<\/em> It is to generate a lasting memory in the mind of the target audience, through original and surprising advertising actions.<\/p>\n<\/li>\n<li>\n<p>What are some campaigns of <em>street marketing<\/em> successful?<br \/>\nSome campaigns of <em>street marketing<\/em> Successful films include Coca-Cola&#039;s &quot;People of Action,&quot; Red Bull&#039;s &quot;Soapbox Race,&quot; and Axe&#039;s &quot;Axe Anarchy.&quot;<\/p>\n<\/li>\n<li>\n<p>What is the importance of <em>street marketing<\/em>?<br \/>\nHe <em>street marketing<\/em> It is important because it allows brands to stand out in a market saturated with advertising messages, generating a positive impact on the minds of the target audience.<\/p>\n<\/li>\n<li>\n<p>How can I use the <em>street marketing<\/em> to promote my brand?<br \/>\nYou can use the <em>street marketing<\/em> to promote your brand through original and surprising advertising actions in public spaces and busy streets.<\/p>\n<\/li>\n<li>\n<p>What are the advantages of <em>street marketing<\/em>?<br \/>\nSome advantages of the <em>street marketing<\/em> include generating a lasting memory in the mind of the target audience, creating a positive impact, and differentiating yourself from the competition.<\/p>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>El street marketing es una estrategia de marketing que se basa en la realizaci\u00f3n de acciones publicitarias de alto impacto en espacios p\u00fablicos y calles concurridas. Esta t\u00e9cnica busca captar la atenci\u00f3n de las personas de una manera original y sorprendente, generando as\u00ed un recuerdo duradero en la mente del p\u00fablico objetivo. A continuaci\u00f3n, te [&hellip;]<\/p>","protected":false},"author":1,"featured_media":31780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,2213],"tags":[],"class_list":["post-31778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-inbound-marketing"],"_links":{"self":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/31778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/comments?post=31778"}],"version-history":[{"count":0,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/31778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media\/31780"}],"wp:attachment":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media?parent=31778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/categories?post=31778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/tags?post=31778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}