{"id":31964,"date":"2024-02-01T20:45:59","date_gmt":"2024-02-01T19:45:59","guid":{"rendered":"https:\/\/nelkodev.com\/blog\/como-hacer-email-marketing-gratis-con-mailchimp-guia-paso-a-paso\/"},"modified":"2024-11-17T14:52:24","modified_gmt":"2024-11-17T13:52:24","slug":"como-hacer-email-marketing-gratis-con-mailchimp-guia-paso-a-paso","status":"publish","type":"post","link":"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/","title":{"rendered":"How to do free email marketing with Mailchimp: Step-by-step guide"},"content":{"rendered":"<p>Email marketing has become one of the most effective tactics in the world of digital marketing. It allows us to reach our clients and potential clients in a direct and personalized way, generating greater impact and loyalty. One of the most popular tools for free email marketing is Mailchimp. In this article, we will teach you how to use Mailchimp for free and get the most out of this platform.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2231097132\/1555750735.jpg\" alt=\"Image 0\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/#%C2%BFQue_es_Mailchimp\" >What is Mailchimp?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/#Paso_1_Crear_una_cuenta_en_Mailchimp\" >Step 1: Create a Mailchimp account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/#Paso_2_Configurar_tu_audiencia\" >Step 2: Set up your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/#Paso_3_Disenar_tu_primera_campana_de_correo_electronico\" >Step 3: Design your first email campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/#Paso_4_Personalizar_tu_plantilla_de_correo_electronico\" >Step 4: Customize your email template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/#Paso_5_Crear_tu_lista_de_suscriptores_y_segmentarla\" >Step 5: Create your subscriber list and segment it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/#Paso_6_Programar_el_envio_de_tu_campana\" >Step 6: Schedule your campaign to be sent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/#Paso_7_Analizar_los_resultados_y_optimizar_tus_campanas\" >Step 7: Analyze the results and optimize your campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nelkodev.com\/en\/blog\/how-to-do-free-email-marketing-with-mailchimp-step-by-step-guide\/#Preguntas_frecuentes_sobre_email_marketing_y_Mailchimp\" >Frequently asked questions about email marketing and Mailchimp<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_Mailchimp\"><\/span>What is Mailchimp?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mailchimp is an email marketing platform that offers solutions for designing, sending, and managing email campaigns. It is known for its ease of use, wide range of features, and its free plan, which allows users and small businesses to send up to 10,000 emails per month for free.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2231097132\/4991636796.jpg\" alt=\"Image 1\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_1_Crear_una_cuenta_en_Mailchimp\"><\/span>Step 1: Create a Mailchimp account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first thing you need to do is create an account on Mailchimp. To do this, you must log in to <a href=\"\/en\/&quot;https:\/\/www.mailchimp.com&quot;\/\">mailchimp.com<\/a> and click &quot;Sign Up Free.&quot; Next, fill in your personal details and click &quot;Get Started.&quot; You will receive a confirmation email to verify your account.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2231097132\/3328947539.jpg\" alt=\"Image 2\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_2_Configurar_tu_audiencia\"><\/span>Step 2: Set up your audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have your account activated, it&#039;s time to set up your audience in Mailchimp. To do this, click on the &quot;Audience&quot; tab and then on &quot;Audience dashboard.&quot; There you can create your first audience, which will be the group of people to whom you will send your emails.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2231097132\/7806641930.jpg\" alt=\"Image 3\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_3_Disenar_tu_primera_campana_de_correo_electronico\"><\/span>Step 3: Design your first email campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now it&#039;s time to design your first email campaign in Mailchimp. Go to the &quot;Campaigns&quot; tab and click &quot;Create Campaign.&quot; Mailchimp will offer you different campaign options, such as regular emails, automated emails, Facebook ads, and more. Select the option that best suits your needs and follow the steps provided to complete your campaign design.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2231097132\/6890335455.jpg\" alt=\"Image 4\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_4_Personalizar_tu_plantilla_de_correo_electronico\"><\/span>Step 4: Customize your email template<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the great things about Mailchimp is its extensive gallery of pre-designed email templates. You can choose a template that fits your brand image and then customize it to your needs. Add your logo, change the colors and typography, and add whatever elements you feel are necessary to effectively convey your message.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2231097132\/6754221331.jpg\" alt=\"Image 5\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_5_Crear_tu_lista_de_suscriptores_y_segmentarla\"><\/span>Step 5: Create your subscriber list and segment it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A well-segmented subscriber list is key to the success of your email campaigns. In Mailchimp, you can create different lists and segment your subscribers based on demographic, geographic, or behavioral criteria. These segmentations will allow you to send more personalized and relevant messages to your recipients.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2231097132\/4441167136.jpg\" alt=\"Image 6\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_6_Programar_el_envio_de_tu_campana\"><\/span>Step 6: Schedule your campaign to be sent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before sending your email campaign, it is advisable to schedule the sending at the most opportune time for your audience. You can select the day and time when your recipients will be most receptive and most likely to open and read your emails.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2231097132\/3095936947.jpg\" alt=\"Image 7\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Paso_7_Analizar_los_resultados_y_optimizar_tus_campanas\"><\/span>Step 7: Analyze the results and optimize your campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you&#039;ve sent your campaign, it&#039;s important to analyze the results and optimize your future campaigns. In Mailchimp, you can access detailed reports that will show you the open rate, click-through rate, and other relevant metrics. Use this information to identify where you can improve your future email campaigns.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2231097132\/7052214861.jpg\" alt=\"Image 8\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preguntas_frecuentes_sobre_email_marketing_y_Mailchimp\"><\/span>Frequently asked questions about email marketing and Mailchimp<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1. How many emails can I send for free with Mailchimp?<\/strong><br \/>\nWith a free Mailchimp account, you can send up to 10,000 emails per month for free.<\/p>\n<p><strong>2. Can I customize email templates in Mailchimp?<\/strong><br \/>\nYes, Mailchimp offers a large gallery of pre-designed templates that you can customize with your logo, colors, and visual elements.<\/p>\n<p><strong>3. Is it possible to segment my subscriber list in Mailchimp?<\/strong><br \/>\nYes, you can create different subscriber lists and segment them based on demographic, geographic or behavioral criteria.<\/p>\n<p><strong>4. How can I analyze the results of my email campaigns in Mailchimp?<\/strong><br \/>\nMailchimp offers detailed reports that show you data like open rate, click rate, and other relevant metrics.<\/p>\n<p><strong>5. Can I schedule my email campaigns to be sent in Mailchimp?<\/strong><br \/>\nYes, you can select the day and time when your recipients will be most receptive and schedule the sending of your campaigns.<\/p>\n<p>Now that you know how to do free email marketing with Mailchimp, it&#039;s time to put your knowledge into practice and start sending effective campaigns! Remember to use the tools and features that Mailchimp offers correctly to make the most of this powerful email marketing platform. Good luck!<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing has become one of the most effective tactics in the world of digital marketing. It allows you to reach your customers and potential customers directly and in a personalized way, generating greater impact and loyalty. One of the most popular tools for free email marketing is Mailchimp. In this article, we&#039;ll [\u2026]<\/p>","protected":false},"author":1,"featured_media":31966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,2213],"tags":[],"class_list":["post-31964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-inbound-marketing"],"_links":{"self":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/31964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/comments?post=31964"}],"version-history":[{"count":0,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/31964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media\/31966"}],"wp:attachment":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media?parent=31964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/categories?post=31964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/tags?post=31964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}