{"id":32742,"date":"2024-10-28T13:50:31","date_gmt":"2024-10-28T12:50:31","guid":{"rendered":"https:\/\/nelkodev.com\/blog\/enlaces-no-follow-que-son-y-como-utilizarlos\/"},"modified":"2024-11-17T15:05:22","modified_gmt":"2024-11-17T14:05:22","slug":"enlaces-no-follow-que-son-y-como-utilizarlos","status":"publish","type":"post","link":"https:\/\/nelkodev.com\/en\/blog\/no-follow-links-what-they-are-and-how-to-use-them\/","title":{"rendered":"No Follow Links: What are they and how to use them?"},"content":{"rendered":"<p>SEO is essential to any online marketing strategy. One of the most commonly used tools to achieve this is links, which allow search engines to understand the relevance and authority of a website. There are different types of links and in this article we will focus on no-follow links.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2347521349\/3024765419.jpg\" alt=\"Image 0\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nelkodev.com\/en\/blog\/no-follow-links-what-they-are-and-how-to-use-them\/#%C2%BFQue_son_los_enlaces_no_follow\" >What are no follow links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nelkodev.com\/en\/blog\/no-follow-links-what-they-are-and-how-to-use-them\/#%C2%BFPor_que_utilizar_enlaces_no_follow\" >Why use no follow links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nelkodev.com\/en\/blog\/no-follow-links-what-they-are-and-how-to-use-them\/#%C2%BFComo_utilizar_enlaces_no_follow\" >How to use no follow links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nelkodev.com\/en\/blog\/no-follow-links-what-they-are-and-how-to-use-them\/#Conclusiones\" >Conclusions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nelkodev.com\/en\/blog\/no-follow-links-what-they-are-and-how-to-use-them\/#Preguntas_frecuentes\" >Frequently asked questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_enlaces_no_follow\"><\/span>What are no follow links?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No follow links are those that do not transmit authority from one website to another. This means that they are not considered by search engines when calculating a website&#039;s ranking in search results. Therefore, no follow links do not directly affect rankings.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2347521349\/3919717068.jpg\" alt=\"Image 1\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_utilizar_enlaces_no_follow\"><\/span>Why use no follow links?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several reasons to use no follow links in your online marketing strategy:<\/p>\n<ol>\n<li>Avoid spam: No follow links are especially useful for avoiding spam in comments and external links. By using this type of link, you are telling search engines not to follow the link, thus preventing the spread of unwanted links.<\/li>\n<li>Controlling the flow of authority: By inserting nofollow links on your website, you can control the flow of authority that is passed on to other pages. This is especially useful when you want to make sure that a particular page does not receive external authority or contribute to the ranking of other pages.<\/li>\n<li>Comply with Google guidelines: Sometimes, it is necessary to use nofollow links to comply with Google guidelines and avoid being penalized. For example, Google recommends using nofollow links in sponsored posts or automatically generated links.<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2347521349\/5685958923.jpg\" alt=\"Image 2\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_utilizar_enlaces_no_follow\"><\/span>How to use no follow links?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here&#039;s how to use nofollow links correctly:<\/p>\n<ol>\n<li>Adding the rel=&quot;nofollow&quot; attribute to the link: To ensure that a link is considered as nofollow, you must add the rel=&quot;nofollow&quot; attribute to the HTML code of the link. For example:<\/li>\n<\/ol>\n<pre><code class=\"&quot;language-html&quot;\">&lt;a href=&quot;https:\/\/www.ejemplo.com&quot; rel=&quot;nofollow&quot;&gt;Link text&lt;\/a&gt;<\/code><\/pre>\n<ol start=\"&quot;2&quot;\">\n<li>Use management tools: If you use a content management system or SEO tool, it may be able to help you manage no-follow links more efficiently. These tools allow you to automatically set the no-follow attribute on certain types of links or even at the page level.<\/li>\n<\/ol>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2347521349\/1356804798.jpg\" alt=\"Image 3\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No follow links are an important tool in any SEO strategy, as they allow us to control the flow of authority and avoid spam. Using them correctly can improve the quality and relevance of your website&#039;s links.<\/p>\n<p>Always remember to follow Google&#039;s guidelines and use no-follow links when necessary. If you have any questions or need help implementing this strategy, don&#039;t hesitate to contact SEO professionals who can guide you.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/autopost.nelkodev.com\/uploads\/gallery\/articles\/2347521349\/4468644191.jpg\" alt=\"Image 4\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preguntas_frecuentes\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<p>What are do follow links?<br \/>\nDo follow links are those that transmit authority from one website to another and are considered by search engines when calculating a website&#039;s ranking in search results.<\/p>\n<\/li>\n<li>\n<p>When should I use nofollow links?<br \/>\nYou should use nofollow links when you want to avoid spam, control the flow of authority, or comply with Google guidelines.<\/p>\n<\/li>\n<li>\n<p>How can I add the no follow attribute to a link?<br \/>\nYou must add the rel=&quot;nofollow&quot; attribute to the HTML code of the link you want to mark as no follow.<\/p>\n<\/li>\n<li>\n<p>Are there tools to manage nofollow links?<br \/>\nYes, there are link management tools that can help you manage nofollow links more efficiently. These tools allow you to automatically set the nofollow attribute on certain types of links or even at the page level.<\/p>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>El posicionamiento web es esencial dentro de cualquier estrategia de marketing online. Una de las herramientas m\u00e1s utilizadas para lograrlo son los enlaces, los cuales permiten a los motores de b\u00fasqueda entender la relevancia y autoridad de un sitio web. Existen diferentes tipos de enlaces y en este art\u00edculo nos centraremos en los enlaces no [&hellip;]<\/p>","protected":false},"author":1,"featured_media":32744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,2213],"tags":[],"class_list":["post-32742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-inbound-marketing"],"_links":{"self":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/32742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/comments?post=32742"}],"version-history":[{"count":0,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/32742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media\/32744"}],"wp:attachment":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media?parent=32742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/categories?post=32742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/tags?post=32742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}