{"id":33456,"date":"2024-02-20T04:31:29","date_gmt":"2024-02-20T03:31:29","guid":{"rendered":"https:\/\/nelkodev.com\/blog\/descubre-como-el-seo-de-busqueda-por-voz-puede-revolucionar-tu-estrategia-digital\/"},"modified":"2024-02-20T04:31:29","modified_gmt":"2024-02-20T03:31:29","slug":"descubre-como-el-seo-de-busqueda-por-voz-puede-revolucionar-tu-estrategia-digital","status":"publish","type":"post","link":"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/","title":{"rendered":"Discover How Voice Search SEO Can Revolutionize Your Digital Strategy"},"content":{"rendered":"<p>Voice recognition has become a major player in the online search scene, and for good reason. With devices like smartphones and smart assistants making voice search an increasingly convenient option, it&#039;s crucial to ask yourself: is your content ready for this reality? Below, we&#039;ll break down effective SEO techniques to adapt your website to the growing use of voice search.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#Comprender_e_Implementar_las_Palabras_Clave_de_Conversacion\" >Understanding and Implementing Conversation Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#%C2%BFQue_Son_Palabras_Clave_de_Conversacion_y_Como_Integrarlas\" >What Are Conversation Keywords and How to Integrate Them?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#Herramientas_y_Tecnicas_para_Identificar_Estas_Palabras_Clave\" >Tools and Techniques to Identify These Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#Optimizacion_para_Respuestas_Directas_La_Meta_de_las_Busquedas_por_Voz\" >Optimizing for Direct Answers: The Goal of Voice Search<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#%C2%BFComo_Posicionarte_para_Aparecer_en_Featured_Snippets\" >How to Position Yourself to Appear in Featured Snippets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#La_Importancia_de_los_Rich_Snippets_en_SEO_de_Busqueda_por_Voz\" >The Importance of Rich Snippets in Voice Search SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#Estrategias_SEO_Local_y_su_Relacion_con_la_Busqueda_por_Voz\" >Local SEO Strategies and Their Relationship with Voice Search<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#Pasos_para_Optimizar_tu_Presencia_Local\" >Steps to Optimize Your Local Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#Como_las_Resenas_Influyen_en_el_SEO_de_Busqueda_por_Voz\" >How Reviews Influence Voice Search SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#Hard_Skills_y_Soft_Skills_Necesarios_para_Optimizar_el_SEO_de_Busqueda_por_Voz\" >Hard Skills and Soft Skills Needed to Optimize Voice Search SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#Que_Competencias_Tecnicas_se_Requieren\" >What Technical Skills are Required<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#La_Importancia_de_las_Habilidades_Blandas_en_la_Optimizacion_para_Busqueda_por_Voz\" >The Importance of Soft Skills in Voice Search Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nelkodev.com\/en\/blog\/discover-how-voice-search-seo-can-revolutionize-your-digital-strategy\/#Conclusiones_y_Recomendaciones_Finales\" >Conclusions and Final Recommendations<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Comprender_e_Implementar_las_Palabras_Clave_de_Conversacion\"><\/span>Understanding and Implementing Conversation Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To be in tune with voice search, it&#039;s essential to focus on keywords that reflect natural dialogue. This means delving into the user&#039;s psychology and using search terms that would be used in a real conversation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFQue_Son_Palabras_Clave_de_Conversacion_y_Como_Integrarlas\"><\/span>What Are Conversation Keywords and How to Integrate Them?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Long-tail phrases used in voice searches tend to be more colloquial and specific. For example, instead of typing &quot;weather in Madrid,&quot; a user might ask, &quot;What&#039;s the weather like today in Madrid?&quot; Such phrases, called long-tail phrases, should be considered in your search strategy. <a href=\"https:\/\/nelkodev.com\/en\/servicios-seo\/contenido-seo\/\">SEO content<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Herramientas_y_Tecnicas_para_Identificar_Estas_Palabras_Clave\"><\/span>Tools and Techniques to Identify These Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using tools like AnswerThePublic helps you identify common questions asked on search engines. Additionally, paying attention to Google&#039;s autocomplete suggestions is another valuable technique for identifying these phrases.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizacion_para_Respuestas_Directas_La_Meta_de_las_Busquedas_por_Voz\"><\/span>Optimizing for Direct Answers: The Goal of Voice Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With voice search, users are looking for quick and direct answers. This means that featured snippets are gaining greater relevance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFComo_Posicionarte_para_Aparecer_en_Featured_Snippets\"><\/span>How to Position Yourself to Appear in Featured Snippets?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#039;s vital to structure your content with clear and direct answers to the most common questions related to your industry. Headings and lists are key resources in this task and should be finely aligned with the questions that most interest your target audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_Importancia_de_los_Rich_Snippets_en_SEO_de_Busqueda_por_Voz\"><\/span>The Importance of Rich Snippets in Voice Search SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rich snippets offer additional information such as reviews or prices, which can be read directly by voice assistants. Implementing the appropriate schema markup on your website makes your content more accessible for these types of searches.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias_SEO_Local_y_su_Relacion_con_la_Busqueda_por_Voz\"><\/span>Local SEO Strategies and Their Relationship with Voice Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voice search goes hand in hand with local and specific queries. Therefore, local optimization is crucial to being visible for these types of queries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pasos_para_Optimizar_tu_Presencia_Local\"><\/span>Steps to Optimize Your Local Presence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Making sure you have an updated Google My Business listing is essential, as is including local terms in your SEO strategy, thus encompassing part of the <a href=\"https:\/\/nelkodev.com\/en\/servicios-seo\/seo-local\/\">Local SEO<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Como_las_Resenas_Influyen_en_el_SEO_de_Busqueda_por_Voz\"><\/span>How Reviews Influence Voice Search SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer reviews are crucial, as voice search users often ask their assistants to show them &quot;top-rated&quot; or &quot;most recommended&quot; businesses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hard_Skills_y_Soft_Skills_Necesarios_para_Optimizar_el_SEO_de_Busqueda_por_Voz\"><\/span>Hard Skills and Soft Skills Needed to Optimize Voice Search SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimizing for voice search requires a specific set of technical skills, such as a thorough understanding of SEO guidelines and the ability to make technical adjustments to your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Que_Competencias_Tecnicas_se_Requieren\"><\/span>What Technical Skills are Required<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Programming and schematic marking knowledge are examples of necessary technical skills. You may even require a <a href=\"https:\/\/nelkodev.com\/en\/servicios-seo\/consultoria-seo\/\">SEO consulting<\/a> to advise you on these practices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"La_Importancia_de_las_Habilidades_Blandas_en_la_Optimizacion_para_Busqueda_por_Voz\"><\/span>The Importance of Soft Skills in Voice Search Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Listening to and understanding your audience is just as crucial as the technical skills mentioned above. Having empathy and being able to anticipate user needs completes the cycle of skills necessary for effective voice search SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusiones_y_Recomendaciones_Finales\"><\/span>Conclusions and Final Recommendations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In conclusion, voice search SEO is a trend you can&#039;t afford to ignore. It involves taking a more natural and conversational approach to keyword selection, structuring content to elicit direct responses, and paying particular attention to local SEO and online reviews. It&#039;s a field that requires both advanced technical skills and a deep understanding of human needs.<\/p>\n<p>Remember, the future of SEO is conversational, and now is the best time to <a href=\"https:\/\/nelkodev.com\/en\/servicios-seo\/optimizacion-on-page\/\">optimize your website for voice searches<\/a>Are you ready to take your digital strategy to the next level?<\/p>","protected":false},"excerpt":{"rendered":"<p>El reconocimiento de voz se ha convertido en un protagonista en la escena de las b\u00fasquedas online, y no es para menos. Con dispositivos como smartphones y asistentes inteligentes haciendo de la b\u00fasqueda por voz una alternativa cada vez m\u00e1s c\u00f3moda, es crucial preguntarse: \u00bfest\u00e1 tu contenido listo para esta realidad? A continuaci\u00f3n, desglosaremos t\u00e9cnicas [&hellip;]<\/p>","protected":false},"author":1,"featured_media":33457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,2224,2232],"tags":[],"class_list":["post-33456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-seo","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/33456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/comments?post=33456"}],"version-history":[{"count":0,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/33456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media\/33457"}],"wp:attachment":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media?parent=33456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/categories?post=33456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/tags?post=33456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}