{"id":33690,"date":"2024-08-18T08:19:43","date_gmt":"2024-08-18T07:19:43","guid":{"rendered":"https:\/\/nelkodev.com\/blog\/como-realizar-una-auditoria-de-seo-tecnico-en-tu-sitio-web\/"},"modified":"2024-08-18T08:19:43","modified_gmt":"2024-08-18T07:19:43","slug":"como-realizar-una-auditoria-de-seo-tecnico-en-tu-sitio-web","status":"publish","type":"post","link":"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/","title":{"rendered":"How to perform a technical SEO audit on your website"},"content":{"rendered":"<p>Performing a technical SEO audit on your website is essential to identify issues that affect its performance and optimization in search engines. This process will allow you to detect errors and opportunities to improve the visibility of your page, ensuring that it complies with SEO best practices in 2023 and beyond.<\/p>\n<p>Conducting a thorough audit requires addressing several technical aspects that are essential to your website&#039;s performance. This guide will explore in detail the elements to consider at each stage of the process. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#%C2%BFQue_es_el_SEO_tecnico_y_por_que_es_importante\" >What is technical SEO and why is it important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Preparando_tu_auditoria_de_SEO_tecnico\" >Preparing your technical SEO audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Analisis_de_la_velocidad_del_sitio\" >Site speed analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Factores_a_considerar\" >Factors to consider:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Ejemplo_practico\" >Practical example:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Revision_de_la_arquitectura_del_sitio\" >Site Architecture Review<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Elementos_a_analizar\" >Elements to be analyzed:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Consejos\" >Tips:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Analisis_de_contenido_y_metadatos\" >Content and metadata analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Verifica\" >Check:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Caso_practico\" >Case study:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Revision_de_la_indexacion\" >Review of indexing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Pasos_a_seguir\" >Steps to follow:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Recomendacion\" >Recommendation:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Analisis_de_la_seguridad_del_sitio\" >Site Security Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Pasos_para_evaluar_la_seguridad\" >Steps to assess security:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Ejemplo\" >Example:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Optimizacion_para_moviles\" >Mobile optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Verifica-2\" >Check:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Consejos_practicos\" >Practical tips:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Redireccionamientos_y_errores_404\" >Redirects and 404 errors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Comprobacion\" >Testing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Importancia\" >Importance:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-perform-a-technical-seo-audit-on-your-website\/#Conclusiones_y_proximos_pasos\" >Conclusions and next steps<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_el_SEO_tecnico_y_por_que_es_importante\"><\/span>What is technical SEO and why is it important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical SEO refers to the configurations and structures behind a website that allow search engines to index and rank it properly. It includes aspects such as loading speed, site security, mobile optimization, URL structure, and more. A well-optimized technical website:<\/p>\n<ul>\n<li>Improve user experience.<\/li>\n<li>It facilitates indexing by search engines.<\/li>\n<li>Increases your chances of ranking in the top positions.<\/li>\n<\/ul>\n<p>Recent studies indicate that 471% of consumers expect a web page to load in less than two seconds. If your website takes longer than that, you are likely to lose visitors and, consequently, potential customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preparando_tu_auditoria_de_SEO_tecnico\"><\/span>Preparing your technical SEO audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we get into the technical aspects, it is essential to have the right tools at hand that will help you perform an effective analysis. Below are some recommended tools:<\/p>\n<ol>\n<li><strong>Google Search Console<\/strong>: Provides data on how Google views your site, including crawl errors and search performance.<\/li>\n<li><strong>Screaming Frog SEO Spider<\/strong>: Allows you to crawl your website and detect issues such as broken links, redirects, and missing metadata.<\/li>\n<li><strong>GTmetrix<\/strong>: To evaluate the loading speed and overall performance of your page.<\/li>\n<li><strong>Ahrefs or SEMrush<\/strong>: Useful for analyzing inbound links and keyword performance.<\/li>\n<\/ol>\n<p>With the tools ready, it&#039;s time to perform the next key sections of the audit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analisis_de_la_velocidad_del_sitio\"><\/span>Site speed analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Loading speed is a crucial factor in technical SEO. To evaluate your site&#039;s speed, you can use GTmetrix or Google PageSpeed Insights.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Factores_a_considerar\"><\/span>Factors to consider:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Server response time<\/strong>: Ideally, it should be less than 200 milliseconds.<\/li>\n<li><strong>Image optimization<\/strong>: Make sure all images are compressed and in the proper format (e.g. WebP).<\/li>\n<li><strong>Cache Usage<\/strong>: Implements caching techniques to improve loading time.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ejemplo_practico\"><\/span>Practical example:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If GTmetrix indicates that your site has a \u201cTime to First Byte\u201d (TTFB) greater than 1 second, check your server and consider optimization options such as a CDN (Content Delivery Network) or a better hosting service.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Revision_de_la_arquitectura_del_sitio\"><\/span>Site Architecture Review<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your website structure should be clear and logical. A confusing architecture can make it difficult for users to index and navigate. <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Elementos_a_analizar\"><\/span>Elements to be analyzed:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Page hierarchy<\/strong>: Each page should be no more than three clicks away from the home page.<\/li>\n<li><strong>Using internal links<\/strong>: Facilitates navigation and allows the page&#039;s authority to be distributed throughout the site.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Consejos\"><\/span>Tips:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use the Screaming Frog tool to get a visual map of your site architecture. Make sure that internal links are well distributed and that there are no orphan pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analisis_de_contenido_y_metadatos\"><\/span>Content and metadata analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Metadata is essential for search engines to understand the content of your pages. This includes titles, descriptions, and headings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Verifica\"><\/span>Check:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Titles and descriptions<\/strong>: Make sure they are unique and relevant. The ideal length for titles is 50-60 characters and for descriptions, between 150-160 characters.<\/li>\n<li><strong>Using H1, H2, H3 tags<\/strong>: These tags structure the content and help search engines understand the hierarchy of information.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Caso_practico\"><\/span>Case study:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you find that multiple pages have the same title, redesign this metadata to reflect the actual content of each page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Revision_de_la_indexacion\"><\/span>Review of indexing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make sure that only those pages that need to be indexed are indexed. Duplicate or low-quality pages can negatively affect your SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pasos_a_seguir\"><\/span>Steps to follow:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Use Google Search Console to review the indexed pages on your site.<\/li>\n<li>Consider using the \u201cnoindex\u201d option on pages you don\u2019t want to appear in search results.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Recomendacion\"><\/span>Recommendation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Implement a robots.txt file that tells search engines which pages to crawl and which to ignore.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analisis_de_la_seguridad_del_sitio\"><\/span>Site Security Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Security is another critical factor in technical SEO. A website secured with HTTPS not only provides trust to users, but is also a ranking factor for Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pasos_para_evaluar_la_seguridad\"><\/span>Steps to assess security:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Make sure your site uses SSL (Secure Sockets Layer).<\/li>\n<li>Check for broken or unsafe links.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ejemplo\"><\/span>Example:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use tools like SSL Labs to get a report on your site&#039;s HTTPS security.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizacion_para_moviles\"><\/span>Mobile optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the growing number of users accessing the Internet from mobile devices, it is essential that your site is optimized for these platforms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Verifica-2\"><\/span>Check:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Responsive design<\/strong>: Make sure all elements of your site fit properly on various screens.<\/li>\n<li><strong>Loading time on mobile phones<\/strong>: Use Google PageSpeed Insights to get a specific report on mobile performance.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Consejos_practicos\"><\/span>Practical tips:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Test your site with Google&#039;s mobile usability testing tool and make any necessary changes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Redireccionamientos_y_errores_404\"><\/span>Redirects and 404 errors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Incorrect redirects can affect user experience and your site&#039;s SEO. It&#039;s critical to analyze how they are configured.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comprobacion\"><\/span>Testing:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Use Screaming Frog to detect 301, 302 redirects and 404 errors.<\/li>\n<li>Make sure redirects are necessary and point to the right pages.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Importancia\"><\/span>Importance:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Failing to resolve 404 errors can lead to lost traffic, so it&#039;s crucial to fix those links.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusiones_y_proximos_pasos\"><\/span>Conclusions and next steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Conducting a technical SEO audit is an ongoing process that is essential to the growth of your website. Throughout this guide, each of the key aspects you need to consider have been covered:<\/p>\n<ul>\n<li>Site speed<\/li>\n<li>Web structure and architecture<\/li>\n<li>Metadata and content<\/li>\n<li>Indexing<\/li>\n<li>Security<\/li>\n<li>Mobile optimization<\/li>\n<li>Redirects<\/li>\n<\/ul>\n<p>Implementing these improvements will not only benefit your site&#039;s performance, but will also lead to a more satisfying user experience.<\/p>\n<p>I invite you to reflect on the information presented and start implementing changes. For those looking for professional assistance in optimizing their technical SEO, visiting my services could be the right next step to take your website to the next level: <a href=\"https:\/\/nelkodev.com\/en\/servicios\/\">Joan Medina Services<\/a>.<\/p>\n<p>If you have questions or need additional information, do not hesitate to <a href=\"https:\/\/nelkodev.com\/en\/contact\/\">contact me<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Realizar una auditor\u00eda de SEO t\u00e9cnico en tu sitio web es fundamental para identificar problemas que afectan su rendimiento y optimizaci\u00f3n en los motores de b\u00fasqueda. Este proceso te permitir\u00e1 detectar errores y oportunidades para mejorar la visibilidad de tu p\u00e1gina, asegurando que cumpla con las mejores pr\u00e1cticas del SEO en 2023 y m\u00e1s all\u00e1. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":33691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,22],"tags":[],"class_list":["post-33690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-posicionamiento-seo"],"_links":{"self":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/33690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/comments?post=33690"}],"version-history":[{"count":0,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/33690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media\/33691"}],"wp:attachment":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media?parent=33690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/categories?post=33690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/tags?post=33690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}