{"id":33725,"date":"2024-11-07T13:31:14","date_gmt":"2024-11-07T12:31:14","guid":{"rendered":"https:\/\/nelkodev.com\/blog\/como-optimizar-el-seo-de-tu-sitio-web-para-google-discover\/"},"modified":"2024-11-07T13:31:14","modified_gmt":"2024-11-07T12:31:14","slug":"como-optimizar-el-seo-de-tu-sitio-web-para-google-discover","status":"publish","type":"post","link":"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/","title":{"rendered":"How to optimize your website&#039;s SEO for Google Discover"},"content":{"rendered":"<p>SEO optimization for Google Discover is not only crucial to increasing your content&#039;s visibility, but it can also mean the difference between capturing the attention of new users or getting lost in the vastness of the web. Google Discover has changed the way users consume content, making relevance and personalization more important than ever. With an innovative and strategic approach, you can adapt both your website&#039;s content and structure to maximize its potential on this platform. Below are practical strategies for achieving this.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ffffff;color:#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ffffff;color:#ffffff\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#Comprender_que_es_Google_Discover\" >Understanding what Google Discover is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#Estrategias_para_optimizar_el_contenido_para_Google_Discover\" >Strategies to optimize content for Google Discover<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#1_Crear_contenido_visualmente_atractivo\" >1. Create visually compelling content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#2_Enfocarse_en_temas_de_actualidad_y_tendencias\" >2. Focus on current topics and trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#3_Usar_encabezados_y_meta_descripciones_efectivas\" >3. Use effective headings and meta descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#4_Ofrecer_contenido_evergreen\" >4. Offer evergreen content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#Estructura_del_sitio_web_y_SEO_tecnico\" >Website structure and technical SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#5_Asegurarse_de_tener_un_sitio_web_movil_amigable\" >5. Make sure you have a mobile-friendly website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#6_Implementar_datos_estructurados\" >6. Implement structured data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#7_Generar_enlaces_internos_y_externos_de_calidad\" >7. Generate quality internal and external links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#Aprovechar_la_analitica_y_ajustar_estrategias\" >Leverage analytics and adjust strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#8_Usar_Google_Search_Console_para_monitorear_el_rendimiento\" >8. Use Google Search Console to monitor performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#9_Hacer_pruebas_AB\" >9. Do A\/B testing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/nelkodev.com\/en\/seo-positioning\/how-to-optimize-your-websites-seo-for-google-discover\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Comprender_que_es_Google_Discover\"><\/span>Understanding what Google Discover is<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Discover is a Google feature designed to show relevant and personalized content without the user having to actively search. It uses advanced algorithms that analyze user interests and behaviors to offer information that is likely to be useful. To rank your content in Google Discover, it&#039;s essential to understand how Google understands and ranks topics and their relevance to your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Estrategias_para_optimizar_el_contenido_para_Google_Discover\"><\/span>Strategies to optimize content for Google Discover<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Crear_contenido_visualmente_atractivo\"><\/span>1. Create visually compelling content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visual elements are key in Google Discover. Posts that include high-quality images, compelling graphics, and videos tend to perform better. Consider following these best practices:<\/p>\n<ul>\n<li><strong>High resolution images:<\/strong> Use relevant, size-optimized images. Stunning photographs and explanatory graphics capture attention more quickly.<\/li>\n<li><strong>Video format:<\/strong> Include video content, as it has been shown to increase user engagement. This can be through tutorials, interviews, or content summaries.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Enfocarse_en_temas_de_actualidad_y_tendencias\"><\/span>2. Focus on current topics and trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Discover leans toward content that&#039;s relevant and current. When developing topics, it researches emerging trends using tools like Google Trends. Creating content about relevant events or social phenomena can increase your chances of capturing interest. Practical example:<\/p>\n<ul>\n<li>If you see a growing trend in \u201csustainability\u201d on Google Trends, you could create an article titled \u201cHow to Implement Sustainable Practices in Your Business\u201d that addresses this need.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Usar_encabezados_y_meta_descripciones_efectivas\"><\/span>3. Use effective headings and meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Well-written meta descriptions and clear headings are essential. These elements are crucial not only for general SEO but also for appearing in Google Discover. Make sure to:<\/p>\n<ul>\n<li><strong>Optimize your headings (H1, H2, H3):<\/strong> They should be clear and contain the main keyword. A compelling headline can attract clicks.<\/li>\n<li><strong>Writing compelling meta descriptions:<\/strong> They should summarize the content with calls to action that encourage the user to read more.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Ofrecer_contenido_evergreen\"><\/span>4. Offer evergreen content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Evergreen content is content that maintains its relevance over time. When including it in your strategy, be sure to:<\/p>\n<ul>\n<li><strong>Update periodically:<\/strong> Review and update old articles to maintain their relevance. This not only benefits users but also appeals to the Google Discover algorithm.<\/li>\n<\/ul>\n<p>Example of evergreen content:<\/p>\n<ul>\n<li>&quot;Digital Marketing Best Practices Guide&quot; can be updated annually with new trends and tools.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Estructura_del_sitio_web_y_SEO_tecnico\"><\/span>Website structure and technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"5_Asegurarse_de_tener_un_sitio_web_movil_amigable\"><\/span>5. Make sure you have a mobile-friendly website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mobile optimization is essential. Since Google Discover is primarily used on mobile devices, make sure your site is fully optimized for mobile. This includes:<\/p>\n<ul>\n<li><strong>Responsive design:<\/strong> Make sure your navigation and content look good on all devices. Use tools like the Google Mobile-Friendly Test to verify this.<\/li>\n<li><strong>Fast charging:<\/strong> A slow loading time can result in a high bounce rate. Optimize images and use compression techniques to load your site efficiently.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Implementar_datos_estructurados\"><\/span>6. Implement structured data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Structured data helps search engines understand your website&#039;s content. This can improve your visibility in Google Discover. Implement Schema.org to:<\/p>\n<ul>\n<li><strong>Articles:<\/strong> Use appropriate markup for news articles, including the title, description, and publication date.<\/li>\n<li><strong>Multimedia content:<\/strong> If you post videos, be sure to tag them correctly.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Generar_enlaces_internos_y_externos_de_calidad\"><\/span>7. Generate quality internal and external links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Links help Google understand the context of your content. Focus on:<\/p>\n<ul>\n<li><strong>Create a network of internal links:<\/strong> Link relevant content within your own site. This not only increases SEO but also gives users more opportunities to explore further.<\/li>\n<li><strong>Get external links:<\/strong> Credibility also comes from external sources. Work on collaborations, interviews, and guest posts on respected sites in your niche.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Aprovechar_la_analitica_y_ajustar_estrategias\"><\/span>Leverage analytics and adjust strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"8_Usar_Google_Search_Console_para_monitorear_el_rendimiento\"><\/span>8. Use Google Search Console to monitor performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Search Console is an invaluable tool that provides data on your website&#039;s performance. Make sure to:<\/p>\n<ul>\n<li><strong>Analyze Discover traffic:<\/strong> Review the content appearing in Discover and its click-through rate (CTR). This will give you clues about what type of content your users prefer.<\/li>\n<li><strong>Adjust strategies based on data:<\/strong> If you notice that certain topics perform better, dig deeper and expand your related content.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_Hacer_pruebas_AB\"><\/span>9. Do A\/B testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Constant experimentation will help you better understand your audience. Run A\/B tests on:<\/p>\n<ul>\n<li><strong>Securities:<\/strong> Change the titles and see which one generates more clicks.<\/li>\n<li><strong>Images:<\/strong> Test different images and see which one is most effective in attracting user interest.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimizing your website&#039;s SEO for Google Discover is an ongoing process that requires attention to detail and adaptability. By creating engaging and relevant content, properly structuring your site, and using the right tools to measure performance, you can significantly increase your visibility on this platform. Reflect on your strategies and consider implementing changes that align your goals with user preferences. With perseverance and dedication, success on Google Discover is within your reach.<\/p>\n<p>For more information on how to improve your online presence, feel free to contact us. <a href=\"https:\/\/nelkodev.com\/en\/contact\/\">contact us<\/a>. You can also discover our <a href=\"https:\/\/nelkodev.com\/en\/servicios\/\">services<\/a> aimed at boosting your digital business.<\/p>","protected":false},"excerpt":{"rendered":"<p>La optimizaci\u00f3n del SEO para Google Discover no solo es crucial para aumentar la visibilidad de tu contenido, sino que puede ser la diferencia entre captar la atenci\u00f3n de nuevos usuarios o perderse en la inmensidad de la web. Google Discover ha cambiado la forma en que los usuarios consumen contenido, haciendo que la relevancia [&hellip;]<\/p>","protected":false},"author":1,"featured_media":33726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[420,22],"tags":[],"class_list":["post-33725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-posicionamiento-seo"],"_links":{"self":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/33725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/comments?post=33725"}],"version-history":[{"count":0,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/posts\/33725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media\/33726"}],"wp:attachment":[{"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/media?parent=33725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/categories?post=33725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nelkodev.com\/en\/wp-json\/wp\/v2\/tags?post=33725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}