El SEO técnico se ha convertido en un elemento crucial para el éxito de cualquier estrategia de marketing digital. Una buena optimización técnica no solo mejora la visibilidad de tu sitio web en los motores de búsqueda, sino que también proporciona una mejor experiencia al usuario. Desde la estructura de URL hasta la velocidad de carga, cada aspecto puede influir en tu rendimiento. En este artículo, se abordan los puntos clave para optimizar el SEO técnico de tu sitio web.
Estructura de URL: Estructurar para el Éxito
Las URL son fundamentales para el SEO técnico. Una estructura de URL bien planificada no solo es más comprensible para los usuarios, sino que también facilita el trabajo de los motores de búsqueda. Aquí hay algunas recomendaciones:
1. Longitud y Claridad
Las URL deben ser lo más concisas posible, idealmente entre 50 y 60 caracteres. Utiliza palabras clave relevantes y claras. Por ejemplo, en lugar de www.ejemplo.com/productos/?id=12345, una mejor opción sería www.ejemplo.com/zapatillas-deportivas.
2. Uso de Palabras Clave
Incorpora palabras clave relacionadas con la página en la URL. Esto ayuda tanto a los usuarios como a los motores de búsqueda a comprender de qué trata la página.
3. Separadores Adoptados
Utiliza guiones (-) para separar palabras en lugar de guiones bajos (_). Un ejemplo de url optimizada sería www.ejemplo.com/marketing-digital en lugar de www.ejemplo.com/marketing_digital.
4. Evita Parámetros Innecesarios
Los parámetros en las URL pueden complicar la indexación. Siempre que sea posible, opta por estructuras que ofrezcan una navegación más limpia y comprensible.
5. Redirecciones 301
Si cambias la estructura de tus URL, asegúrate de utilizar redirecciones 301 para llevar a los usuarios y motores de búsqueda a la nueva dirección, evitando así errores 404.
Etiquetas HTML: El Poder de la Semántica
Las etiquetas HTML, como </code>, <code></p>
<h1></code>, y <code><meta description></code>, son esenciales para el SEO técnico. A continuación, se describen buenas prácticas al utilizarlas:</p>
<h3><span class="ez-toc-section" id="1_Etiquetas"></span>1. Etiquetas <code><title></code><span class="ez-toc-section-end"></span></h3>
<p>Cada página debe tener un título único y relevante. Debe contener la palabra clave principal y no superar los 60 caracteres. Por ejemplo, para una tienda de ropa: “Zapatillas de Running – Tienda de Moda Online”.</p>
<h3>2. Encabezados <code></p>
<h1></code>, <code></p>
<h2></code> y <code></p>
<h3></code></h3>
<p>La jerarquía de encabezados es vital. El <code></p>
<h1></code> debe resumir el contenido y contener la palabra clave principal. Usa los <code></p>
<h2></code> y <code></p>
<h3></code> para organizar contenido secundario de manera lógica.</p>
<h3>3. Meta Descripciones</h3>
<p>Las meta descripciones proporcionan un resumen de la página en los resultados de búsqueda. Aunque no afectan directamente al SEO, una buena descripción aumenta la tasa de clics. Limita la longitud a 155 caracteres y asegúrate de incluir palabras clave.</p>
<h3>4. Etiquetas Alt para Imágenes</h3>
<p>Las etiquetas <code>alt</code> ayudan a describir el contenido visual. Esto no solo mejora la accesibilidad, sino que también permite que los motores de búsqueda indexen las imágenes. Por ejemplo: <code><img decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" alt="Zapatillas de Running Blancas" data-src="http://zapatillas.jpg" class="lazyload"><noscript><img decoding="async" src="zapatillas.jpg" alt="Zapatillas de Running Blancas" data-eio="l"></noscript></code>.</p>
<h2>Velocidad de Carga: La Experiencia del Usuario</h2>
<p>La velocidad de carga del sitio es un factor crítico que afecta tanto al SEO como a la experiencia del usuario. Según Google, el 53% de los usuarios abandonan una página que tarda más de 3 segundos en cargarse. Aquí van algunas estrategias para mejorar la velocidad de carga:</p>
<h3><span class="ez-toc-section" id="1_Optimizacion_de_Imagenes"></span>1. Optimización de Imágenes<span class="ez-toc-section-end"></span></h3>
<p>Comprime imágenes antes de subirlas, y utiliza formatos adecuados como WebP. Herramientas como TinyPNG pueden ayudar a reducir el tamaño de tus imágenes sin perder calidad.</p>
<h3><span class="ez-toc-section" id="2_Uso_de_una_Red_de_Distribucion_de_Contenidos_CDN"></span>2. Uso de una Red de Distribución de Contenidos (CDN)<span class="ez-toc-section-end"></span></h3>
<p>Utiliza una CDN para alojar tu contenido en múltiples servidores alrededor del mundo, lo que reduce el tiempo de carga para usuarios lejanos al servidor principal.</p>
<h3><span class="ez-toc-section" id="3_Minificacion_de_CSS_y_JavaScript"></span>3. Minificación de CSS y JavaScript<span class="ez-toc-section-end"></span></h3>
<p>Minifica archivos CSS y JavaScript para reducir su tamaño. Herramientas como UglifyJS pueden ayudar en la minificación.</p>
<h3><span class="ez-toc-section" id="4_Activacion_de_la_Cache_del_Navegador"></span>4. Activación de la Caché del Navegador<span class="ez-toc-section-end"></span></h3>
<p>Configura la caché para que los navegadores almacenen archivos en la computadora del usuario, lo que reduce la carga en las visitas repetidas.</p>
<h3><span class="ez-toc-section" id="5_Analisis_de_Velocidad"></span>5. Análisis de Velocidad<span class="ez-toc-section-end"></span></h3>
<p>Utiliza herramientas como Google PageSpeed Insights o GTmetrix para analizar la velocidad de carga y recibir sugerencias específicas.</p>
<h2><span class="ez-toc-section" id="Responsive_Design_Adaptacion_al_Dispositivo"></span>Responsive Design: Adaptación al Dispositivo<span class="ez-toc-section-end"></span></h2>
<p>La optimización para dispositivos móviles es esencial. Un diseño responsive asegura que tu sitio web se vea bien en cualquier dispositivo, lo cual es un factor de ranking para Google. Aquí algunos aspectos a considerar:</p>
<h3><span class="ez-toc-section" id="1_Media_Queries"></span>1. Media Queries<span class="ez-toc-section-end"></span></h3>
<p>Utiliza media queries en tu CSS para ajustar la apariencia en diferentes tamaños de pantalla.</p>
<h3><span class="ez-toc-section" id="2_Evita_Flash"></span>2. Evita Flash<span class="ez-toc-section-end"></span></h3>
<p>La mayoría de los dispositivos móviles no soportan Flash. Utiliza HTML5 y CSS para multimedia.</p>
<h3><span class="ez-toc-section" id="3_Contenido_Visible"></span>3. Contenido Visible<span class="ez-toc-section-end"></span></h3>
<p>Asegúrate de que el contenido más importante sea visible sin necesidad de desplazamiento horizontal.</p>
<h2><span class="ez-toc-section" id="Mapa_del_Sitio_Ayudando_a_la_Indexacion"></span>Mapa del Sitio: Ayudando a la Indexación<span class="ez-toc-section-end"></span></h2>
<p>Un mapa del sitio es un archivo XML que ayuda a los motores de búsqueda a entender la estructura de tu sitio y a indexarlo efectivamente. A continuación, algunas recomendaciones:</p>
<h3><span class="ez-toc-section" id="1_Actualizacion_Regular"></span>1. Actualización Regular<span class="ez-toc-section-end"></span></h3>
<p>Asegúrate de que tu mapa del sitio se actualice automáticamente cuando se añade nuevo contenido.</p>
<h3><span class="ez-toc-section" id="2_Comprueba_el_Archivo_Robotstxt"></span>2. Comprueba el Archivo Robots.txt<span class="ez-toc-section-end"></span></h3>
<p>El archivo <code>robots.txt</code> debe estar configurado correctamente para que los motores de búsqueda puedan acceder a tu mapa del sitio y otros contenidos clave.</p>
<h3><span class="ez-toc-section" id="3_Herramientas_para_Webmasters"></span>3. Herramientas para Webmasters<span class="ez-toc-section-end"></span></h3>
<p>Envía tu mapa del sitio a Google Search Console y otras herramientas de webmaster para ayudar a la indexación.</p>
<h2><span class="ez-toc-section" id="Analisis_de_Datos_Monitoreo_y_Ajustes"></span>Análisis de Datos: Monitoreo y Ajustes<span class="ez-toc-section-end"></span></h2>
<p>Finalmente, la optimización del SEO técnico no es un proceso que se realiza una sola vez. Utiliza herramientas analíticas para monitorear el rendimiento del sitio y hacer mejoras continuas.</p>
<h3><span class="ez-toc-section" id="1_Google_Analytics"></span>1. Google Analytics<span class="ez-toc-section-end"></span></h3>
<p>Es una herramienta fundamental para rastrear el tráfico y el comportamiento de los usuarios en tu sitio.</p>
<h3><span class="ez-toc-section" id="2_Informes_de_SEO"></span>2. Informes de SEO<span class="ez-toc-section-end"></span></h3>
<p>Revisa informes periódicos sobre errores 404, problemas de indexación y cualquier otro elemento que pueda afectar el rendimiento.</p>
<h3><span class="ez-toc-section" id="3_Pruebas_AB"></span>3. Pruebas A/B<span class="ez-toc-section-end"></span></h3>
<p>Realiza pruebas A/B para experimentar con cambios en el sitio y medir el impacto en la tasa de conversión.</p>
<h2><span class="ez-toc-section" id="Conclusion"></span>Conclusión<span class="ez-toc-section-end"></span></h2>
<p>Optimizar el SEO técnico de tu sitio web es un proceso esencial para mejorar su visibilidad y proporcionar una experiencia satisfactoria al usuario. Al implementar buenas prácticas en la estructura de URL, etiquetas HTML, velocidad de carga, diseño responsivo y mapas del sitio, estarás en camino de mejorar significativamente el rendimiento general de tu sitio.</p>
<p>Recuerda que el SEO técnico es solo un aspecto de una estrategia más amplia. Combina estos esfuerzos con contenido de alta calidad y una estrategia de backlinks efectiva para obtener los mejores resultados. Si necesitas ayuda con la optimización de tu sitio web, no dudes en <a href="https://nelkodev.com/contacto/">contactarnos</a> y descubre cómo nuestros <a href="https://nelkodev.com/servicios/">servicios</a> pueden impulsar tu presencia online.</p>
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Cómo una página web optimizada y Google My Business ayudaron a IT Multiservicios Verticales a conseguir 40 clientes en 6 meses </a>
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<p>Hola, me llamo Joan Medina y soy full stack developer y trabajo como freelance desde hace 2011 para empresas de ámbito nacional e internacional. Tambien ayudo a nuevos emprendedores a realizar sus ideas con consejos, contenido y e-book de forma gratuita.</p> </div>
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<div class="trp-language-switcher trp-language-switcher-container" id="trp_ald_popup_select_container" data-no-translation >
<div class="trp-ls-shortcode-current-language" id="es_ES" special-selector="trp_ald_popup_current_language" data-trp-ald-selected-language= "es_ES">
<img loading="lazy" class="trp-flag-image lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABIAAAAMAQAAAABHadARAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AgDQAAADAAAceqhY4AAAAASUVORK5CYII=" width="18" height="12" alt="es_ES" title="Spanish" data-src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" decoding="async" data-eio-rwidth="18" data-eio-rheight="12"><noscript><img loading="lazy" class="trp-flag-image" src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" width="18" height="12" alt="es_ES" title="Spanish" data-eio="l"></noscript> Spanish </div>
<div class="trp-ls-shortcode-language">
<div class="trp-ald-popup-select" id="es_ES" data-trp-ald-selected-language = "es_ES">
<img loading="lazy" class="trp-flag-image lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABIAAAAMAQAAAABHadARAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AgDQAAADAAAceqhY4AAAAASUVORK5CYII=" width="18" height="12" alt="es_ES" title="Spanish" data-src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" decoding="async" data-eio-rwidth="18" data-eio-rheight="12"><noscript><img loading="lazy" class="trp-flag-image" src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" width="18" height="12" alt="es_ES" title="Spanish" data-eio="l"></noscript> Spanish </div>
<div class="trp-ald-popup-select" id="en_GB" data-trp-ald-selected-language = "en_GB">
<img loading="lazy" class="trp-flag-image lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABIAAAAMAQAAAABHadARAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AgDQAAADAAAceqhY4AAAAASUVORK5CYII=" width="18" height="12" alt="en_GB" title="English" data-src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/en_GB.png" decoding="async" data-eio-rwidth="18" data-eio-rheight="12"><noscript><img loading="lazy" class="trp-flag-image" src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/en_GB.png" width="18" height="12" alt="en_GB" title="English" data-eio="l"></noscript> English </div>
</div>
</div>
</div>
<div class="trp_ald_button">
<a href="https://nelkodev.com" id="trp_ald_popup_change_language"></a>
</div>
</div>
<a id="trp_ald_x_button_and_textarea" href="#"> <span id="trp_ald_x_button"></span><span id="trp_ald_x_button_textarea"></span></a>
</div>
</div>
<template id="trp_ald_no_text_popup_template">
<div id="trp_no_text_popup_wrap">
<div id="trp_no_text_popup" class="trp_ald_no_text_popup" data-no-dynamic-translation data-no-translation>
<div id="trp_ald_not_text_popup_ls_and_button">
<div id="trp_ald_no_text_popup_div">
<span id="trp_ald_no_text_popup_text"></span>
</div>
<div class="trp_ald_ls_container">
<div class="trp-language-switcher trp-language-switcher-container" id="trp_ald_no_text_select"
data-no-translation >
<div class="trp-ls-shortcode-current-language" id="es_ES"
special-selector="trp_ald_popup_current_language" data-trp-ald-selected-language="es_ES">
<img loading="lazy" class="trp-flag-image lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABIAAAAMAQAAAABHadARAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AgDQAAADAAAceqhY4AAAAASUVORK5CYII=" width="18" height="12" alt="es_ES" title="Spanish" data-src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" decoding="async" data-eio-rwidth="18" data-eio-rheight="12"><noscript><img loading="lazy" class="trp-flag-image" src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" width="18" height="12" alt="es_ES" title="Spanish" data-eio="l"></noscript> Spanish </div>
<div class="trp-ls-shortcode-language" id="trp_ald_no_text_popup_select_container">
<div class="trp-ald-popup-select" id="es_ES"
data-trp-ald-selected-language= es_ES>
<img loading="lazy" class="trp-flag-image lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABIAAAAMAQAAAABHadARAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AgDQAAADAAAceqhY4AAAAASUVORK5CYII=" width="18" height="12" alt="es_ES" title="Spanish" data-src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" decoding="async" data-eio-rwidth="18" data-eio-rheight="12"><noscript><img loading="lazy" class="trp-flag-image" src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/es_ES.png" width="18" height="12" alt="es_ES" title="Spanish" data-eio="l"></noscript> Spanish </div>
<div class="trp-ald-popup-select" id="en_GB"
data-trp-ald-selected-language="en_GB">
<img loading="lazy" class="trp-flag-image lazyload" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABIAAAAMAQAAAABHadARAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AgDQAAADAAAceqhY4AAAAASUVORK5CYII=" width="18" height="12" alt="en_GB" title="English" data-src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/en_GB.png" decoding="async" data-eio-rwidth="18" data-eio-rheight="12"><noscript><img loading="lazy" class="trp-flag-image" src="https://nelkodev.com/wp-content/plugins/translatepress-multilingual/assets/images/flags/en_GB.png" width="18" height="12" alt="en_GB" title="English" data-eio="l"></noscript> English
</div>
</div>
</div>
</div>
<div class="trp_ald_change_language_div">
<a href="https://nelkodev.com" id="trp_ald_no_text_popup_change_language"></a>
</div>
<div id="trp_ald_no_text_popup_x_button_and_textarea"> <a id="trp_ald_no_text_popup_x_button"></a><span id="trp_ald_no_text_popup_x_button_textarea"></span></div>
</div>
<div id="trp_ald_no_text_popup_x">
<button id="trp_close"></button>
</div>
</div>
</div>
</template>
<!-- Consent Management powered by Complianz | GDPR/CCPA Cookie Consent https://wordpress.org/plugins/complianz-gdpr -->
<div id="cmplz-cookiebanner-container"><div class="cmplz-cookiebanner cmplz-hidden banner-1 bottom-right-minimal optin cmplz-bottom cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-1-optin" aria-describedby="cmplz-message-1-optin">
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<span class="cmplz-category-title">Funcional</span>
<span class='cmplz-always-active'>
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<input type="checkbox"
id="cmplz-functional-optin"
data-category="cmplz_functional"
class="cmplz-consent-checkbox cmplz-functional"
size="40"
value="1"/>
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</span>
Siempre activo </span>
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<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg>
</span>
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<div class="cmplz-description">
<span class="cmplz-description-functional">El almacenamiento o acceso técnico es estrictamente necesario para el propósito legítimo de permitir el uso de un servicio específico explícitamente solicitado por el abonado o usuario, o con el único propósito de llevar a cabo la transmisión de una comunicación a través de una red de comunicaciones electrónicas.</span>
</div>
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<span class="cmplz-banner-checkbox">
<input type="checkbox"
id="cmplz-preferences-optin"
data-category="cmplz_preferences"
class="cmplz-consent-checkbox cmplz-preferences"
size="40"
value="1"/>
<label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferencias</span></label>
</span>
<span class="cmplz-icon cmplz-open">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg>
</span>
</span>
</summary>
<div class="cmplz-description">
<span class="cmplz-description-preferences">El almacenamiento o acceso técnico es necesario para la finalidad legítima de almacenar preferencias no solicitadas por el abonado o usuario.</span>
</div>
</details>
<details class="cmplz-category cmplz-statistics" >
<summary>
<span class="cmplz-category-header">
<span class="cmplz-category-title">Estadísticas</span>
<span class="cmplz-banner-checkbox">
<input type="checkbox"
id="cmplz-statistics-optin"
data-category="cmplz_statistics"
class="cmplz-consent-checkbox cmplz-statistics"
size="40"
value="1"/>
<label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Estadísticas</span></label>
</span>
<span class="cmplz-icon cmplz-open">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg>
</span>
</span>
</summary>
<div class="cmplz-description">
<span class="cmplz-description-statistics">El almacenamiento o acceso técnico que es utilizado exclusivamente con fines estadísticos.</span>
<span class="cmplz-description-statistics-anonymous">El almacenamiento o acceso técnico que se utiliza exclusivamente con fines estadísticos anónimos. Sin un requerimiento, el cumplimiento voluntario por parte de tu Proveedor de servicios de Internet, o los registros adicionales de un tercero, la información almacenada o recuperada sólo para este propósito no se puede utilizar para identificarte.</span>
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<details class="cmplz-category cmplz-marketing" >
<summary>
<span class="cmplz-category-header">
<span class="cmplz-category-title">Mercadeo</span>
<span class="cmplz-banner-checkbox">
<input type="checkbox"
id="cmplz-marketing-optin"
data-category="cmplz_marketing"
class="cmplz-consent-checkbox cmplz-marketing"
size="40"
value="1"/>
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</span>
<span class="cmplz-icon cmplz-open">
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg>
</span>
</span>
</summary>
<div class="cmplz-description">
<span class="cmplz-description-marketing">El almacenamiento o acceso técnico es necesario para crear perfiles de usuario para enviar publicidad, o para rastrear al usuario en una web o en varias web con fines de marketing similares.</span>
</div>
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<a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper">Gestionar {vendor_count} proveedores</a>
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</div>
<div class="cmplz-links cmplz-documents">
<a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a>
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<a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a>
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<div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Gestionar consentimiento</button>
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